Buy time: petrochemical giant Mexichem aims high
across Latin America.
by Rueda, Marisol
It could not have been a better year for Mexichem, the Mexican
chemical and petroleum products manufacturer. It practically doubled
sales to US$1.12 billion in 2006, thanks to two recent acquisitions that
made it the undisputed leader in the region. Not only that, but the
company is preparing to keep on buying capacity throughout Latin
America.
In March Mexichem paid $200 million for Petroquimica Colombiana
(Petco), one of Latin America's largest producers of polyvinyl
chloride resins (PVC), the raw material for products made mainly for the
construction industry. With this deal, Mexichem increased its
chlorovinyl production capacity by more than 80%.
The same month, it put another feather in its cap by acquiring for
$500 million a 100% stake in Grupo Amanco, a Latin American industrial
conglomerate that produces pipes and fittings for the delivery of
liquids, mainly water. Last year, Petco reported sales of more than $375
million, while Amanco posted sales of $800 million.
Both buys surprised the market. With them, Mexichem not only
realized its objective of integrating into its structure companies that
use its raw materials, but it also will nearly double its business. With
the unification of the three enterprises, Mexichem hopes to close this
year with sales of $1.92 billion.
The deals involve two masterful moves. With the acquisitions, the
group consolidated its strategy to reduce risk associated with the
chlorovinyl chain, which has raw-materials cycles of expansion and
contraction, as well as taking a stronger position on the PVC market for
water pipes. "Our sector is volatile, cyclical and extremely
commoditized. To avoid cycles and volatility you have to be constantly
growing. The other strategy is to reduce the cost of raw
materials," says Ricardo Gutierrez, Mexichem's general
manager.
The acquisitions dovetail into the internationalization that the
company has been carrying out for the past two years and which has given
it a presence in nearly all of Latin America except Bolivia, Paraguay
and Uruguay. In 2005, Mexichem acquired Dermet, a distributor of raw
materials for the food, chemical and pharmaceutical industries. Last
year it bought Bayshore, a U.S. producer of PVC compounds.
Hand-in-hand. Part of the robust growth that Mexichem expects is
due to the fact that most of the products it manufactures go to sectors
that today are seeing a boom in the region, such as agriculture,
construction, infrastructure, sewers and water management.
"To give you an idea, in Latin America there are 120 million
people who don't have drinking water or sewers. That's the
size of the market we face," says Gutierrez. While the growth in
infrastructure and construction will be a constant in the region, he
says, Venezuela and Ecuador are the countries that have most surprised
the industry with demand.
At home, too, Mexichem will be plenty busy. Mexico expects housing
starts to grow between 10% and 15% for this year. "The demand for
new housing for 2007 in the main urban areas of the country is for
550,000 units," says Claudia Velazquez, market studies director for
the real estate consulting firm Softec. Sixty percent of Mexichem's
products are sold to the construction industry.
The synergy created by the prospects of booming customers and the
doubling of Mexichem has made some very happy. La Esperanza Grupo
Industrial, a Mexican distributor and seller of wood products, is among
them, because its clients in the chemical and petrochemical industries
use a great quantity of scaffolding and wood crates. "We are going
hand in hand with them, and they compel us to continue growing and
innovating. They really make us move completely," says Eduardo
Diez-Gutierrez, general manager of La Esperanza.
To continue with its consolidation, Mexichem is studying the
purchase next year of a factory that produces vinyl monomer, a raw
material it currently buys. "This year's acquisitions were an
excellent opportunity for Mexichem to grow and consolidate as a regional
enterprise, but there is still much room for expansion," says
Raquel Moscoso, an analyst with the consulting firm IXE.
MARISOL RUEDA * MEXICO CITY
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