Fifteen years ago, Chrysler Corp. was forced off the road map in
Latin America by financial troubles and fierce competition. But now the
U.S. automaker is warming up its engines for a return trip. During a
recent visit to the Curitiba in the southern Brazilian state of Parana,
Chrysler President Robert Eaton signed an agreement for a US$315 million
factory to produce Dodge Dakota pickup trucks. Earlier this year,
Chrysler opened an assembly plant in Cordoba, Argentina, the first new
assembly plant in an emerging market since 1965. Chrysler already
produces Jeep Grand Cherokee vehicles in Argentina and Venezuela and a
planned joint venture with Germany's Bavaria Motor Works to build
engines in Brazil could bring the corporation's investments in the
region to nearly $1 billion.
COPYRIGHT 2007 Freedom Magazines,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.
Browse by Journal Name: