Men still hold most of the top jobs in today's business world,
but women are gaining ground. Of course many still hold those jobs that
appear to be typical of their gender: marketing, human resources and
public relations. But in Latin America, more and more are becoming heads
of finance, breaking new ground despite being in a region that lags when
it comes to advancing women to senior-level posts.
"One of my biggest success stories has been being part of an
extremely masculine world," says Cecilia Fantinelli, director of
finance at Hitachi Data Systems in Brazil. "Once I would be in a
meeting of 50 financial directors and I was the only woman." With
more than 15 years in the technology market directing finance and
managing operations at Brazilian and multinational companies, Fantinelli
made it to the post of director of finance at Computer Associates for
Latin America. She has overseen mergers and acquisitions and has run a
US$180 million budget.
Her first goal is to make Hitachi Data Systems grow and post more
positive results. She enjoys challenges and knows she is close to
becoming a chief executive officer of a corporation one day. Although
Fantinelli says she has never had problems moving ahead with her career
as a woman, she does admit that at times she has had to make the
difficult choice between work and family. "In my situation with two
children, my husband and I support each other, otherwise it would be
difficult to move ahead," Fantinelli says. Generally, male
executives quit because they get better job offers, while women
executives quit for family reasons, according to a study carried out in
Mexico by Gina Zabludovsky, a sociologist and researcher at the
Universidad Nacional Autonoma, a Mexican university. "Women feel
they have to decide between their careers, the spouses and motherhood.
They go through a very rough crisis," Zabludovsky says.
Having and raising children can be a tough task for working women.
It's like having two jobs, one in the office and one at home.
"We have to understand that it is a social issue and not an
individual one, because it is still thought that the only one
responsible for domestic tasks is the woman," Zabludovsky says. The
sparse presence of women in finance also stems from education and
organizational culture. "Men are trained for positions of control
and women are trained for more emotional activities," says
Zabludovsky. "Organizational culture reproduces social roles in
terms of gender and the only positions open for women are to be
secretaries and very little for directors."
Many executives feel that hiring a married woman will mean losing
her for family reasons, or that she can't be promoted to work in
other countries because her husband won't go with her. A man, on
the other hand, can be sent elsewhere because his wife and children will
follow him, Zabludovsky adds. A survey carried out by Mercer Human
Resource Consulting in 2006 supports that view. The study found that
although the numbers of women given international work is growing, few
of them are accompanied by a spouse, when compared with their male
counterparts.
The study also revealed that Latin America is the least advanced
region in the world when it comes to having women in powerful corporate
positions. Companies in the Asia-Pacific region have 15 times more women
in these types of positions compared with 2001. The United States has
four times more. Latin American organization have 1.5 times more, the
study says.
In the last decade, the employment breach between the two sexes
narrowed, yet it didn't narrow by much. It's still vast. In
2005, women accounted for 40% of the global workforce, and 52.2% of
adult women were actively working, compared with 51.7% reported in 1995,
according to the International Labour Organization. The big question
left is why aren't women being hired for high-ranking positions at
the same pace with which they enter universities and the labor force.
"The fact that we have increased our presence in the labor
market has not necessarily led to a redistribution of responsibilities
in the home and community," says Marcela Mejia, director of finance
at Siderurgica de Occidente, a Colombian steel company. Mejia, who has
been with the company for 18 years, has been key to turning Sidoc from a
small factory to a large manufacturing facility with 350 employees and
another 100 working for it indirectly. Last year, the company was one of
the most valuable in the country to its shareholders. For Mejia, being a
woman has not been a barrier to her career, although there hasn't
been a lack of brushes with machismo. "A Mexican supplier asked for
an appointment to negotiate orders for the coming year. When I told him
that I would be the person he would be dealing with, he refused. He said
it was a big business deal and that he felt more comfortable speaking
with the general manager, who was a man," Mejia says.
Perspectives. Many women in leadership positions believe the future
is bright. "The perspectives are very good. We are finding more and
more room for professional growth. We are very qualified to look for
higher positions within our companies," says Eliane Lustosa,
director of finance at Abril, a Brazilian media company.
Lustosa, who has been on the job since November of 2005, led a debt
restructuring. She also oversaw the sale of a 30% stake in the company
to South African investors. Her resume includes posts such as finance
director at Pontro Frio, a Brazilian retail chain, and head of finance
and investments at Petros, the state-run oil company Petrobras's
pension fund. More flexibility would help women go higher, Lustosa says.
Experts say companies should work to ensure more fairness in
company-wide positions when dealing with work, family and education to
get both men and women in positions where they traditionally aren't
found.
"My most important achievement has been to maintain a balance
between my life and my work on par as I progress with new challenges at
work. The company allows me to be flexible and work at distance through
technology and remote connectivity," says Petrina Thomson, an
Australian director of finance for software developer Sun Microsystems.
MARISOL RUEDA * MEXICO CITY
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