The model introduced above provides practitioners with a set of
parameters that may be useful in the executive recruitment process.
Those responsible for identifying and attracting executives to an
organization (e.g., boards of directors and more senior executives)
should consider the potential effect of intraindustry succession on
competitive strategy and long-term performance, and adjust their search
and selection process accordingly. The implication is that firms seeking
to rapidly copy rivals' competitive actions would need to engage in
an executive search that would identify and attract managerial talent
from rivals with a certain background (e.g., with longer organizational
tenure or greater seniority). Alternatively, if, as is perhaps more
often the case, the firm's strategic imperative is to distinguish
itself from rivals, boards and more senior executives involved in the
executive search process might want to consider in advance the political
dynamics that might develop subsequent to bringing in an intraindustry
successor. The latitude for action granted to the new executive relative
to the incumbent management team might bear directly on the way their
expertise is used, as well as nature of any competitive responses.
In conclusion, as the quotes in the introductory paragraphs
indicate, firms operating in technologically intense, rapidly changing
environments might be strongly tempted to avail themselves of
intraindustry succession in order to remain competitive with rivals.
However, such firms would be well advised to avoid viewing new
executives simply as a commodity that carries highly specialized,
technically relevant knowledge. The commoditization of human resources
in this way may be a self-defeating tactic if it leads to the
homogenization of a firm's core product or services. In other
words, the complexity of human resources and interpersonal relations
must be considered. In order to absorb new knowledge, innovate, and
secure a competitive advantage through intraindustry succession,
organizations must consider the attributes of the new executive, and
effectively manage the way they are integrated into the organization.
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