REGZA HD LCD TV/HD DVD WIN "PRODUCT OF THE YEAR AWARDS".

Toshiba America Consumer Products, L.L.C. has announced that Electronic House (EH), a leading consumer publication that focuses on the electronic home and showcases cutting-edge electronic products, has selected Toshiba's 57LX177 Cinema Series(R) REGZA HD LCD TV and Toshiba's HD-A2 HD DVD player as 2007 Electronic House Products of the Year. Both products feature industry leading technologies that are paving the way to a high definition world and represent Toshiba's excellence in home entertainment.

"Every year Toshiba's products rise to the top, so it is truly a pleasure to honor Toshiba with multiple awards," said Cindy Davis, Editor-in-Chief, Electronic House magazine. "Both the 57LX177 and HD-A2 stood out from the crowd for their innovative technology and ability to create an outstanding high definition entertainment experience."

The editors of EH Publishing's four connected home magazines picked their favorite products based on product demos and feedback from both installers and users. Topping the list of evaluated criteria was "technological innovation, overall value, lifestyle benefits and just plain outstanding features."

"We are thrilled to receive two Product of the Year Awards from Electronic House," said Maria Repole, Director of Corporate Communications at Toshiba. "The editors at EH are industry experts that strive to recommend the best products to their readers. Their recognition is further proof that our REGZA LCD TVs and HD DVD players are leading the way in high definition products for today's connected home. In fact our market share in the LCD TV market has grown exponentially and our HD DVD players are dominating in dedicated high definition player sales."

About the Products

Toshiba's REGZA LCD TVs and HD DVD players help to fulfill Toshiba's commitment to bring consumers into the exciting world of HD home entertainment.

The 57LX177 Cinema Series(R) 1080p Full HD LCD TV is the largest LCD television available from Toshiba. This LCD TV features innovative technologies such as Toshiba's PixelPure(TM) 3G digital video processing for a smooth natural picture, DynaLight(TM) dynamic back-light control for increased detail and depth, ColorBurst(TM) wide color gamut for improved color purity and saturation and ClearFrame(TM) 120 Hz anti-blur system. Advanced REGZA technologies enable this 57" (diagonally measured) LCD TV to produce clear, rich, life-like images designed to immerse TV and movie enthusiasts in the home theater experience.

For more information on the REGZA line, visit http://www.regzalcdtv.com/.

Toshiba's HD-A2 HD DVD player delivers stunning image quality and astounding audio capabilities. The HD-A2, along with all Toshiba HD DVD players, is backward compatible, so users can continue to enjoy their current libraries of DVD and CDs. Through the player's HDMI connection, standard definition DVD content can be upconverted to near-HD picture quality. For additional functionality, new HD DVD titles with web-enabled network capabilities allow more access to content and bonus features. Using the Ethernet port found on the HD-A2 (and on all Toshiba HD DVD players), along with a recently available firmware update, users can now easily access, and even download additional content and bonus features, as available, from a movie studio's server and save select content in the player's persistent storage. The HD-A2 takes movie watching to a whole new level and truly offers the best value in high definition -- at only $299 (MSRP). Consumers who purchase an HD-A2 (or any Toshiba HD DVD player) can also receive five free movies worth up to a $150 value -- a value that is unmatched by any other competitor. For more information on HD DVD, please visit http://www.toshibahddvd.com/.

Consumers can get more information on the entire Toshiba line at http://www.tacp.toshiba.com.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in HD DVD, DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey.

For more information, visit http://www.tacp.toshiba.com.

About Electronic House

Electronic House magazine is the leading consumer publication that focuses on all aspects of the electronic home. In authoritative feature articles and informative departments, Electronic House covers home theater, multiroom entertainment, home control, wireless communications, energy management, and home networking. Electronic House readers want to have the best technology in their homes, and Electronic House provides easy-to-read information enabling them to make informed buying decisions. Visit http://www.electronichouse.com.

Important Notes:

HD DVD with high-definition content required for HD viewing. Up-conversion of DVD content will result in near HD picture quality. Viewing high-definition content and up-converting DVD content may require an HDCP capable DVI or HDMI input on your display device. Firmware update may be required for some interactive features depending on content, which may also require an always-on broadband internet connection along with specific movie titles that include this form of content. Some features may require additional bandwidth. To take advantage of the web-enabled network content, downloading and installing the latest firmware update (ver.2.3 for HD DVD player models HD-XA1, HD-A1, and HD-D1; and ver.2.2 for HD-XA2, HD-A2, HD-A2W, HD-D2, HD-A2C, and HD-A20; and ver.1.0 for HD-A35, HD-A30, and HD-A3) is required. Web-enabled features will require an always on broadband connection along with specific movie titles that include this form of content. MP3/WMA audio files not supported. HDMI audio support for PCM only. Because HD DVD is a new format that makes use of new technologies, certain disc, digital connection and other compatibility and/or performance issues are possible. This may, in rare cases, include disc freezing while accessing certain disc features or functions, or certain parts of the disc not playing back or operating as fully intended. If you experience such issues, please refer to the FAQ sections of http://www.toshibahddvd.com/ or http://www.tacp.toshiba.com for information on possible work-around solutions or the availability of firmware updates that may resolve your problem, or contact Toshiba Customer Solutions. Some features subject to delayed availability. While every effort has been made at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, system/component/options availability are all subject to change without notice.

For additional information on Toshiba HD DVD players, visit http://www.tacp.toshiba.com/hddvd or call 617/587-2024.