Micronas (SWX Swiss Exchange: MASN), a leading supplier of
innovative application-specific IC system solutions for consumer
electronics, has announced VCT-Premium -- the third generation of
Micronas' widely deployed VCT-family of single-chip flat- panel TV
processors. Major OEMs all over the world have chosen the VCT-platform
for their LCD and plasma TVs. Now, the TV market is moving to Full HD
1080p panels, and the VCT-Premium offers the industry's highest
level of integration, thus allowing TV-OEMs significant system cost
reduction at state-of- the-art quality to address this important market
segment.
The single-chip solution provides the complete electronics platform
for a Full HD 1080p TV featuring integrated audio, video, Teletext, OSD,
and controller-related functionalities, even memory and program ROM, and
a dual input port HDMI receiver. The VCT-Premium has been engineered for
maximum picture and sound quality. The chip offers state-of-the-art
color processing: In addition to standard color space typically used for
PAL or NTSC systems, it can accept content with the new extended color
space (xvYCC) and expands the color formats to work with Wide Color
Gamut panels. TV-set designers can custom-map colors to their display
panel of choice, thus insuring the TV delivers the best possible color.
The VCT-Premium further improves picture quality by dealing with
noise associated with digital TV. MPEG video coding can introduce
'mosquito noise' and 'block noise' to the video
signal. The VCT-Premium eliminates this noise with advanced algorithms
that reduce the digital noise effect while maintaining the picture
sharpness.
"Micronas has extended its VCT platform to accommodate the
worldwide trend towards -Full HD 1080p," explains Thomas Hilpert,
Product Marketing Manager TV, at Micronas. "And we made sure that
the VCT-Premium is future-proof. The new H.264 format is a great market
opportunity for TV-set makers, but not all markets are adopting it at
the same rate. Our solution allows TV-set designers to add off-the-shelf
MPEG2/H.264 decoder chips for the respective markets, without the
expense of including it in all sets."
With the adoption of Blu-ray and HD-DVD media, the industry took a
big step forward -- both formats can deliver movies exactly as filmed,
at 24 frames per second (fps). The VCT-Premium supports this 24p mode --
showing true cinematic video quality. And the system can even go one
step further with its companion chip, the Micronas FRC 94xyM. The
FRC94xyM, the fourth-generation truD(R) Full HD 120, smoothly increases
the frame rate from 24 fps to as fast as 120 fps at Full HD resolution.
It generates new intermediate frames so that on-screen motion is smooth
and free of motion-blurring and film judder. TV manufacturers can offer
a standard TV model with VCT-Premium and, by adding the FRC 94xyM, an
advanced TV model, both based on one core system.
Movies aren't even half the fun without great sound. Micronas
has leveraged its expertise in audio processing to equip the VCT-Premium
with an extensive portfolio of audio technologies that deliver
best-in-class sound. As part of Micronas meloD(TM) audio processing
technologies, the VCT-Premium features a parametric equalizer, which let
system designers match sound output to the chosen speaker system.
Micronas' night listening mode, meloD(TM) NIGHT(R)+, reduces loud
sections and enhances quiet passages to create a pleasant entertainment
experience in sensitive listening environments.
Besides the QFP package with integrated DRAM, the VCT-Premium also
comes in a BGA package allowing the connection to external DDR memory.
Samples of the VCT-Premium, evaluation boards, development tools and a
comprehensive software package are available now.
Micronas will demonstrate the VCT-Premium in hall 1.1, stand 135 at
IFA 2007 in Berlin, Germany, from August 31st - September 5th, 2007.
About Micronas
Micronas SWX Swiss Exchange: MASN, a semiconductor designer and
manufacturer with worldwide operations, is a leading supplier of
cutting-edge IC and sensor system solutions for consumer and automotive
electronics. As a market leader in innovative global TV system
solutions, Micronas leverages its expertise into new markets emerging
through the digitization of audio and video content. Micronas serves all
major consumer brands worldwide, many of them in continuous partnerships
seeking joint success. While the holding company is headquartered in
Zurich Switzerland, operational headquarters are based in Freiburg
Germany. Currently, the Micronas Group employs about 2200 people. In
2006 it generated CHF 813/USD 648/EUR 515 million in sales.
For more information, visit http://www.micronas.com.
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