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BLUEPHOENIX COMPLETES LEGACY MODERNIZATION OF TRAVEL SYSTEM.

Mainframe Computing • Oct 1, 2007 •

BluePhoenix Solutions (NASDAQ: BPHX), Milan, Italy, a leader in value driven legacy modernization, has successfully completed Alpitour Group's strategic database and application migration from an IMS DL/1 to DB2 environment.

Alpitour recently went live with its modernized travel management system and has significantly improved operational efficiency, decreased maintenance cost, and improved customer responsiveness. The new environment has also reduced the company's reliance on IMS DL/1, a diminishing skill set.

Alpitour is a leader in the Italian tourism industry, with more than 9,000 travel agencies across Italy. The company revolutionized tourism in Italy with the first to offer "all -inclusive" package tours in the 1960s and electronic booking systems in the 1980s. To maintain its leadership position, Alpitour decided to modernize its mission critical travel management system that hosts the company's hotel, flight, reservations, customer service and back office applications.

Before the migration project, Alpitour's core travel management COBOL applications resided in both IMS DL/1 and DB2 databases. This multi-platform environment was not only expensive to maintain, but was tedious and cumbersome for agents to access. To improve customer responsiveness and overall company efficiency, Alpitour turned to BluePhoenix Solutions to migrate all applications into one COBOL / DB2 environment.

"Faced with aging applications that threatened our ability to achieve high performance, we chose BluePhoenix to modernize our systems," said Gianni Gritti, CIO, Alpitour. "Our travel management system provides critical business functions for reservations, hotel and flights. We needed a company that we could trust to perform the work that was required. We chose BluePhoenix because of its proven expertise in performing hundreds of successful migration projects-and the decision paid off. We recently went live with the system and all applications operated smoothly with minimal disruption to our agents or customers. We are now experiencing a whole new level of performance and customer responsiveness."

Critical customer and travel information previously stored in legacy IMS DL/1 databases was migrated to DB2. The migration project started with a global assessment to identity the scope and inventory of existing applications and to develop a modernization roadmap. BluePhoenix used its BluePhoenix(TM) DBMSMigrator for IMS to convert the application code from COBOL/IMS to COBOL/DB2 and tested all modules.

"We are thrilled that we were able help Alpitour mitigate risk, improve overall system and business performance and increase the company's agility through our migration effort," said Arik Kilman, CEO of BluePhoenix Solutions. "We are committed to helping organizations worldwide like Alpitour, reduce costs and increase agility by leveraging the value of their legacy applications."

About BluePhoenix Solutions

BluePhoenix Solutions (NASDAQ: BPHX) is a leading provider of value-driven modernization solutions for legacy information systems. BluePhoenix offerings include a comprehensive suite of tools and services from global IT asset assessment and impact analysis to automated database and application migration, rehosting, and renewal. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to ascertain which assets should be migrated, redeveloped, or wrapped for reuse as services or business processes, to protect and increase the value of their business applications and legacy systems with minimized risk and downtime.

BluePhoenix provides modernization solutions to companies from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. Among its prestigious customers are: Aflac, DaimlerChrysler, Danish Commerce and Companies Agency, Europe Assistance, Lawson Products, Los Angeles County Employees Retirement Association, Merrill Lynch, SDC Udvikling, and TEMENOS. BluePhoenix has 15 offices in the USA, UK, Denmark, Germany, Italy, France, The Netherlands, Romania, Russia, Cyprus, South Korea, Australia, and Israel.

For more information, visit http://www.bphx.com or call 212/888-4570.


COPYRIGHT 2007 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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