The UK unit of the Fortune Brands-owned company
confirmed that Peter Sandstrom will join the
division.
Beam Global Spirits & Wines has poached a director at Diageo to
become its UK marketing director. The UK unit of the Fortune
Brands-owned company confirmed that Peter Sandstrom will join the
division. Sandstrom joins Beam from Diageo, where he held a range of
regional and national marketing roles, including portfolio brand and
innovation director for Southern Europe and most recently brand &
global innovation director for Global Duty Free. Sandstrom replaces Beam
Global UK general manager Drew Munro, who moved up to become UK general
manager following the departure of managing director Adrian McKeon in
June.
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