ISV/OEM FIRMS ADOPT ORACLE'S SUITE OF EMBEDDED DATABASES.

By embedding Oracle(R) Database, Oracle TimesTen In-Memory Database, Oracle Berkeley DB and Oracle Database Lite within their products, thousands of Independent Software Vendors (ISVs) and Original Equipment Manufacturers (OEMs) across the globe are delivering more complete, turnkey solutions with lower total cost of ownership (TCO) for customers. A few of the companies currently experiencing the benefits of Oracle Embedded products include BroadSoft, ConGES GmbH, pulse and Riverbed Technology.

The market for embedded database software continues to experience significant growth, based on a highly diverse range of use cases, including consumer and mobile devices, desktop and enterprise software, large-scale networking and storage equipment and appliances. Oracle offers the industry's broadest portfolio of world-class embeddable database products that ranges from the following:

-- Oracle Database - for advanced relational database features in an embeddable package; -- Oracle TimesTen - for real-time, in-memory relational data management and caching; -- Oracle Berkeley DB - for high performance, non-relational data management; and -- Oracle Database Lite - for online/offline mobile data management.

Requiring virtually no human administration, these products are ideal for developers in industries such as telecommunications and high technology, which have demanding requirements for intelligent edge devices and services.

"The increase in customer adoption for Oracle's embedded databases is a testament to our commitment to embedded developers building the next generation of applications that need to run in always-on, zero administration environments," said Rex Wang, vice president Embedded Systems Marketing, Oracle. "Our goal is to offer developers a broad range of choices, so they can pick the right solution for their specific application. We continue to innovate and integrate our products, so that our customers can avoid the time, cost and risk of building it themselves."

Customers Cite Strength of Products

Organizations spanning multiple industries are lauding the one-stop support, lower TCO, and comprehensive, unattended operation as key benefits of Oracle's Embedded product lines.

BroadSoft

One company making use of Oracle's Embedded products is BroadSoft(R), which creates Voice over Internet Protocol (VoIP) application software that helps fixed and mobile service providers offer the most advanced calling features to their enterprise and residential customers. BroadSoft's flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications that enable them to increase revenue, competitive differentiation and customer satisfaction.

"With the market heading toward next-generation VoIP applications, BroadSoft is looking to partner with industry leaders like Oracle to enhance our technology in a way that provides near-term value and longer-term capabilities to our customers," said Scott Wharton, VP of Marketing at BroadSoft. "By embedding Oracle TimesTen into the BroadWorks Application Server and the BroadWorks Network Server product lines, BroadSoft was able to accelerate time to market, minimize development costs and help ensure massive and affordable scalability."

ConGES GmbH

ConGES GmbH offers the MenVadis mobile inventory tracking system to the German energy market. Using MenVadis, customers can download real-time critical customer data to their mobile devices, enabling them to check their full inventory and synchronize back the information. Migrating from Microsoft SQL Server, ConGES GmbH chose Oracle Database Lite because it provided mobile workers with access to critical information and applications without requiring continuous connectivity to back-end enterprise systems.

"As our mobile workforce continues to increase, Oracle Database Lite helps ensure our team has the real-time information needed to make critical business decisions," said Frank Vollmann, CEO at ConGES GmbH. "As ConGES strives to expand our leadership in this space, Oracle delivers the foundation that helps us succeed."

pulse

A leading provider of telephony solutions to the network and enterprise markets, pulse provides application solutions to wireless and wireline service providers. The company turned to Oracle to deliver integrated, cost-effective telephony solutions to its service provider customers. By embedding Oracle Database within the pulsescp service control point product, pulse delivers a highly available system with a low cost of implementation, maintenance and upgrades, making pulsescp a comprehensive, cost effective solution.

"Teaming with Oracle is another step in pulse's commitment to providing the most flexible and cost effective solutions," said Theva Markandaier, Chief Technology Officer at pulse. "With Oracle Database embedded in our key technology offering, pulse can continue to stay on top of the market and help ensure our products continually and consistently meet industry standards, as well as the needs of our customers."

Riverbed Technology

Riverbed Technology, Inc. is a world-leader in wide area data services (WDS) solutions. Riverbed's award-winning Steelhead(R) products deliver LAN- like application performance over corporate WANs, significantly boosting the performance of applications that enterprises need to run their business, including email, file sharing, backup, document management, ERP and CRM systems. Riverbed(R) embeds Oracle Berkeley DB in its Steelhead appliances to efficiently store traffic and performance data about devices on the network.

"Providing WDS solutions that deliver orders of magnitude faster performance than what users experience today requires a robust, scalable, and enterprise-grade embedded database," said David Wu, vice president of software development at Riverbed. "We embed Oracle Berkeley DB in our Steelhead appliances because it provides the performance and scalability we need in a lightweight package that doesn't steal away important processing power."

For additional information on Oracle Embedded product lines, please visit http://www.oracle.com/goto/embedded or call 650/506-9914.