The British edition of Glamour, a magazine solidly committed to a
celebration of celebrity culture, also wants to contribute to the
"war against terror," it seems, and had recently planned a
picture feature on British war widows who had lost their husbands in
Iraq or Afghanistan. Attempts were made to contact widows who had to be
both photogenic and aged between thirty and thirty-eight, but the
planned feature was dropped after Military Families Against the War
refused to cooperate. (10) Nevertheless, the story is symptomatic of
what Bourriaud calls the "society of extras" where:
Everyone sees themselves summoned to be famous for fifteen minutes,
using a tv game, street poll, or news item as go-between. This is the
reign of "Infamous Man", whom Michel Foucault defined as the anonymous
and "ordinary" individual suddenly put in the glare of media
spotlights. Here we are summoned to turn into extras of the spectacle,
having been regarded as its consumers. (11)
For Bourriaud, the "society of extras" is an advanced
form of the "society of the spectacle," as theorized by Guy
Debord in the 1960s, and is the backdrop for his two highly influential
art manifestos, published in English as Relational Aesthetics (2002) and
Postproduction (2002).
Bourriaud's writings endorse Debord's critical ideas
about advanced capitalism, but reject his dismissive attitude toward the
art world. For Debord, professional art was irredeemably part of the
spectacular-commodity economy, and he was only interested in the merging
of art and everyday life. In contrast, Bourriaud argues that the gallery
or museum can offer a "space partly protected from the uniformity
of behavioural patterns" where "social experiments" and
"hands-on utopias" can be explored. (12) Much of Relational
Aesthetics identifies and endorses artists active in the last decade
whose work involved conviviality and collaboration. These
"micro-utopias" are not to be treated as self-contained
affairs, Bourriaud insists, but as "part of an eclectic culture
where the artwork stands up to the mill of the "Society of the
Spectacle." (13)
These ideas are at the core of Relational Aesthetics and have been
criticized from various angles: rehashed sixties happenings; democracy
without antagonism, Debord without revolutionary politics, and so on.
(14) Nevertheless it is striking how the ideas provide a framework for
assessing the achievement of "Queen and Country." While the
project is rightly credited to McQueen, it gains its strength through
the active involvement of bereaving families outside of the art world.
It has been discussed in the specialist art press but has also been
extensively discussed in the mainstream press in Britain and further
afield. It is also one of the few examples of contemporary art that has
been mentioned in the Houses of Parliament. The work itself is
accessible and has multiple social functions, most obviously as a site
of mourning, a spur to critical reflections on the "war on
terror" and a challenge to the "society of extras."
Relational Aesthetics is complemented by Bourriaud's second
book Postproduction (2002). The basic Debordian framework ("society
of the spectacle"/"society of extras") is the same, but
the focus is now upon contemporary art that uses pre-existing artefacts
as raw material to be edited, programmed, or sampled. Bourriaud is the
first to acknowledge his indebtedness to another key notion associated
with Debord and the Situationists--detournement--but insists that what
he is identifying is a new articulation of familiar elements. He is
particularly keen on comparisons between contemporary art and deejaying
and has a special section in which he identifies art equivalents to
crossfading, pitch control, toasting, cutting, and the playlist. (15)
Again, Bourriaud has been criticized for simply using attractive,
up-to-date analogies to disguise old ideas and techniques that used to
be called the readymade, montage, or appropriation.
[ILLUSTRATION OMITTED]
Equally impressive are the affinities between Bourriaud's
ideas on postproduction art and the achievement of "Queen and
Country." The work basically involves a double appropriation of two
modest, often overlooked, types of imagery: the postage stamp and the
family photograph. Other artists--John Heartfield, for instance--have
been drawn to stamps as conveyors of state ideologies; and more
recently, feminist artists like Jo Spence have treated the family album
as a site of class and gender struggles. But McQueen's work is
different. In his hands, private family photographs become part of a
public, accusatory archive.
CONCLUSION
A one-day conference devoted to the ideas of Bourriaud was held at
the Whitechapel Gallery in London in 2004. Dave Beech covered the event
for Art Monthly, writing: "Not since the early years of
Postmodernism's theoretical reign has the art community been so
intimidated, enthralled or annoyed by a theory than it is today by
Nicolas Bourriaud's writing on relational aesthetics and
postproduction." (16) Upon reading the review, it becomes clear
that Beech is annoyed rather than intimidated or enthralled. However,
Art Monthly has also provided a platform for others who are more
sympathetic, like art historian and critic Marcus Verhagen. He concludes
his article "Micro-Utopianism" with the following judgement:
At its best, relational art brings viewers together in temporary
configurations that buck the trend towards fractured communities and
regimented social dealings. The micro-utopia comes with a minimum of
theoretical baggage. It is a pared-down utopianism, but that may at
times be a strength. It is neither nostalgic nor totalising. It is
responsive to local contingencies. And, unlike classic utopianism, it
isn't tied to the ideology of progress, which has with time become a
fig leaf for commercial expansionism and neo-colonialism. It may not
shake the foundations of the present order, but at least it chips away
at the noxious conviction that there is no alternative to it--and that
is a start. (17)
McQueen's name does not appear in either of Bourriaud's
books, and I doubt if he would want to be described as a relational
aesthetician or a postproduction artist. Nevertheless, I suspect that he
would sympathize with the passage just cited. Without irony, "Queen
and Country" fosters an active, critical citizenry. In this day and
age, that is quite an achievement.
DAVID EVANS is a research fellow in photography at the Arts
Institute at Bournemouth, England. He is secretary of the online
photography magazine criticaldictionary.com.
NOTES 1. Gill Smith, e-mail correspondence, July 3, 2007. 2.
Artists in war zones have received most publicity, but the Imperial War
Museum has also been commissioning work on other dwerse themes such as
army recruitment (Ray Walker, 1981); the military burns unit (Jeffrey
Camp, 1987); women in the military police (David Hurn, 1987); and even
the tailoring of army officers' uniforms (Shanti Panchal, 1986). 3.
Nico Israel, "Atelier in Samaraa: Nico Israel on Artists on the
Iraq Front," Artforum XLII: 5, January 2004, 36. 4. Ibid. 5.
"Channel 4 goes inside the mind of Bobby Sands," the
Independent, May 16, 2007. 6. Sarah Whitfield, "Exhibition
reviews/London/Douglas Gordon/Steve McQueen," Burlington Magazine
145, January 2003 (Vol. 145, no. 1198), 46. Whitfield was referring in
particular to two films McQueen made in 2002: Carib's Leap, about
the mass suicide in 1651 of a large number of Caribs who refused to
surrender to French soldiers on the island of Grenada, and which, for
Whitfield, also evoked memories of 9/11; and Western Deep, about the
Tautona gold mine near Johannesburg, South Africa, the deepest in the
world. Both were shown at Documenta 11, an event noted for its
foregrounding of issue-based documentary photography, still and moving.
7. Joanna Lowry, "Slowing Down: Stillness, Time and the Digital
Image," Portfolio 37, June 2003, 52. 8. Ibid. 9. Charles Darwent,
"Art at the Extremes," Art Review, June 2006, 82. 10.
"Magazine requested 'photogenic' war widows," the
Independent, September 22, 2006. 11. Nicolas Bourriaud, Relational
Aesthetics (Dijon: Les presses du reel, 2002), 113. 12. Ibid, 9. 13.
Ibid, 31. 14. See, for example, Claire Bishop, "Antagonism and
Relational Aesthetics," October 110, Fall 2004, 51-79; Hal Foster,
"Arty Party," London Review of Books, December 4, 2004, 21-22;
Tom McDonough, "The Most Beautiful Language of My Century":
Reinventing the Language of Contestation in Postwar France, 1945-1968
(Cambridge, MA: MIT Press, 2007), 190-195; Claire Bishop, ed.,
Participation (Cambridge, MA: MIT Press, 2006), 160-171, 190-195. Also
relevant is the response of artist Liam Gillick to Bishop's 2004
article, and her counter-response. See October 115, Winter 2006, 95-107.
15. Nicolas Bourriaud, Postproduction (New York: Lukas & Sternberg,
2002; new edition, 2005), 39. 16. Dave Beech, "Relational
Aesthetics/The Art of the Encounter," Art Monthly 278, July August
2004, 46. 17. Marcus Verhagen, "Micro-Utopianism," Art Monthly
272, December 2003 January 2004, 4.
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