1. Introduction
One of the most important recent developments in international
business has been the gradual deregulation of international airline
markets. The potential benefits of allowing the market forces to govern
international aviation are enormous. For example, the European Union
(EU) has estimated that consumers will gain as much as $5.8 billion per
year from the establishment of the currently negotiated "open
aviation area" to include North America, the EU, and the North
Atlantic Ocean (The Economist, 2 October 2003). Strong political
opposition to the deregulation process is, however, likely to make
partial deregulation a reality for the near future. Further, on a number
of international airline markets, regulatory restrictions have been
partially removed in such a way that different players face different
entry and other barriers. Such an institutional structure--I will call
it asymmetric regulation (1)--can compromise the idea of deregulation
and fail to bring the expected welfare gains.
Another important feature of the airline industry is the presence
of airports dominated by a single airline, which creates opportunities
for exercising market power by the dominant carrier. Borenstein (1989)
showed that airlines charge higher fares for their services to/from the
airport at which they have a dominant position. Additional evidence has
come from Evans and Kessides (1993); Berry, Carnall, and Spiller (1996);
and Lee and Luengo-Prado (2005). Evans and Kessides conclude (by
estimating reduced-form fixed effects price regressions) that the
airport dominance contributes more than the route dominance to an
airline's ability to charge higher fares. Berry, Carnall, and
Spiller (through structural estimation of a differentiated-product
oligopoly model) find that the dominant airlines' power to charge
higher fares is restricted to business travelers. Lee and Luengo-Prado
suggest that "hub premia" can largely be explained by the mix
of travelers flying to/from the dominated airport. Thus, the airport
dominance has been established to play a role on the domestic U.S.
market. It is not clear, however, whether this effect also applies to
the more regulated international routes, especially in light of Marin
(1995), who suggested that on the European markets, the airport
dominance effect on fares was absent in regulated environments and
negative--opposite that in the United States--on deregulated routes.
This article uses the London-New York market to measure the price
effects of asymmetric regulation on the affected carriers. To obtain
effects of airport dominance on the international airline markets, two
New York originating routes (New York-Frankfurt and New York-Paris) are
used. In fact, transatlantic routes originating in New York provide an
ideal environment for examining both issues. On the London-New York
market, asymmetric regulation takes the form of access restrictions to
LHR for some airlines. Also, Continental Airlines (CO) has a dominant
position at Newark's Liberty airport. The London-New York market
also allows mitigating the limitations that data availability and market
structure put on empirical research on the international airline
markets. Abundant price data are available only for the U.S. carriers.
(2) On most international routes, only one U.S. carrier offers nonstop
service, with several notable exceptions. Chicago (with two U.S.
carriers) and New York (with five U.S. carriers operating transoceanic
flights at the time period considered in this article) are the two
airports where several U.S. carriers compete on a number of transoceanic
markets. Los Angeles-Tokyo (with three U.S. carriers), San
Francisco-Tokyo, Los Angeles-London, and Seattle-Tokyo (with two U.S.
carriers each) are examples of single markets with competition between
the U.S. airlines.
New York has an advantage over other airports with competition
between the U.S. carriers on the transoceanic markets in terms of
measuring the effects of airport dominance. Chicago has a virtually
symmetric duopoly between American Airlines (AA) and United Airlines
(UA) at O'Hare airport; Los Angeles is not strictly dominated by
any carrier, and Seattle is not dominated by any of the carriers
performing transoceanic flights. Although San Francisco is a hub for UA,
there is only one market out of that city for which my exercise can be
performed; metropolitan New York, however, has both asymmetries,
allowing identification of the airport dominance effect, and a good
number of transatlantic markets on which the U.S. carriers compete. In
addition to that, about half of the passengers traveling on the London
New York market travel between these two cities, as opposed to the
London-New York route as a segment of the journey. This is a large
fraction compared with other transatlantic corridors (Shibata 2001).
Finally, the London-New York market is attractive for understanding the
future of deregulated international air travel, and an increase may be
expected in the number of competitors on other routes as entry and other
barriers are relaxed.
To disentangle the price effects of asymmetric regulation and
airport dominance, I employ a difference-in-differences approach,
applied to a subset of itineraries from the International Data Bank 1A
(DB1A) of the U.S. Department of Transportation. A similar approach was
used by Borenstein (1990, 1991) to measure the market power effects of
airline mergers and airport dominance on the U.S. market.
I find negative price effects of asymmetric regulation for the
restricted carrier (CO, in this case). Yet, fare decreases due to the
regulation effect are offset by Continental's large positive
airport-dominance effect on the transatlantic routes.
Previous research (Marin 1995) suggested that, even on the
deregulated routes within the EU, incumbent airlines have an advantage
over the new entrants because of better access to airport facilities and
economies of scope. My results indicate that asymmetric partial
deregulation (a likely reality in light of the political influences in
the industry) can indeed pose a problem for both incumbent airlines and
potential entrants facing less favorable treatment under a given
regulatory regime. Although it is unlikely that asymmetric regulation
can be considered desirable in the airline industry, (3) I can suggest
that an asymmetric regulatory regime favoring airlines with airport
dominance (a setup likely to emerge given that national carriers are
often both dominant ones and those enjoying protection from their
governments) can indeed compromise the idea of deregulation. Yet,
available data substantially limit the scope of my study to allow
far-reaching policy implications.
The article is organized as follows. Section 2 briefly describes
the current regulation and deregulation efforts on international airline
markets, including a description of the entry barriers specific to the
London-New York route. Section 3 analyzes a sample of international
itineraries in order to identify and estimate the effects of airport
dominance and asymmetric regulation on fares charged by different
carriers on the London-New York market. Section 4 concludes and offers
directions for further research.
2. Institutions
International Airline Market and Its Deregulation
For decades, countries saw aviation as primarily a matter of
national prestige and sovereignty (The Economist, 2 October 2003). This
resulted in excessive protection of countries' airlines from
international competition. As a consequence, the international airline
industry, the very aim of which is to facilitate connections between the
countries and make the world more open, has until recently maintained
substantial artificial barriers to entry and competition. These barriers
allowed the airlines (with assistance from their governments) to create
one of the largest international cartels in history in terms of its
scope. This cartel operated through the International Air Transport
Association (IATA), which periodically gathered representatives of
almost all airlines operating international services to decide--by
unanimous consent--what fares to charge on almost all international
routes. According to The Economist (2003), the IATA "amounted to an
amazing global cartel (4) that made OPEC look amateurish." The
entry barriers were specified by the complicated system of bilateral
intergovernmental treaties defining the rules of the game (a typical
bilateral agreement identified how many carriers could be designated to
fly between the countries and on what routes, specifying capacity,
frequency, and fares). In most cases, fares agreed upon at the
above-mentioned IATA conferences became integral parts of such
agreements. (5)
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