Heineken USA announced two new executive appointments.

Heineken USA announced two new executive appointments; Scott Blazek has been appointed regional vice president of sales for the company's Central region and John Doolan has been promoted to regional vice president of sales for the company's Northeast region. Doolan replaces Chris Steffanci, who was recently elevated to the role of senior vice president for sales and member of the Heineken USA management committee. Blazek joined the company in October. Doolan's appointment is effective November 12. In their new positions, both Blazek and Doolan will enhance and execute a targeted regional business strategy that delivers the Heineken USA portfolio of imported brands to their respective business areas in partnership with company's distributor network. They will also be charged with driving Heineken USA's regional financial performance, while identifying and pursuing business development and growth opportunities. Doolan joined Heineken USA in January 2004 as the zone director for the metropolitan New York area. Most recently, he served as the New England zone director, managing and consolidating the Massachusetts distributor network, resulting in the creation of one of the top performing states in the country. Prior to joining Heineken USA, Doolan held several roles at Diageo-Guinness USA. Prior to joining Heineken USA, Blazek was with Diageo-Guinness USA, where he started his career in the beer, spirits and wine industry. While at Diageo, he held various sales and marketing positions with the company, including most recently serving as regional sales director for the Illinois, Indiana and Missouri region.