2 Defining entrepreneurship.
by Iversen, Jens^Jorgensen, Rasmus^Malchow-Moller, Nikolaj
Throughout history many scholars have studied the role of the
entrepreneur. A review of the most important contributions within this
literature is presented in this section. We focus on contributions
within (or related to) economics, leaving out definitions from the
fields of, e.g., sociology and psychology, but including both general
and more model-oriented definitions. We do not intend to provide a
detailed account of every definition of entrepreneurship, but try to
distil the main elements of the most important contributions in order to
identify common features and differences in the literature. (1) As we
shall argue, many of these can be illustrated in terms of how the
different ideas of entrepreneurship (would) fit into a standard
neo-classical model, which today constitutes a common yardstick for
economists.
The starting point of our review is the contributions by Cantillon,
Say, and Marshall. We then move on to discuss the more recent theories
of entrepreneurship. Among these, we concentrate on Schumpeter, Knight,
Kirzner, and Schultz, but we also include some more recent contributions
by Shane, Venkataraman, and Casson. These theories are then compared to
the definition and modeling of entrepreneurs in more formal mathematical
(and neo-classical) economic models.
2.1 Early Definitions
According to van Praag (1999), Richard Cantillon was the fist
economist to acknowledge the entrepreneur as a key economic factor in
his posthumous "Essai sur la nature du commerce en general"
first published in 1755 (Cantillon, 1959).
Cantillon saw the entrepreneur as responsible for all exchange and
circulation in the economy. As opposed to wage workers and land owners
who both receive a certain/fixed income or rent, the entrepreneur earns
an uncertain profit from the difference between a known buying price and
an uncertain selling price (Hebert and Link, 1988). Cantillon's
entrepreneur is an arbitrageur, an individual that equilibrates supply
and demand in the economy, and in this function bears risk or
uncertainty.
Later, Jean-Baptiste Say (1767-1832) provided a different
interpretation of the entrepreneurial task (Say, 2001). Say saw the
entrepreneur as the main agent of production in the economy. Rather than
emphasising the risk-bearing role of the entrepreneur, Say stressed that
the entrepreneur's "... principle quality is to have good
judgment." (Hebert and Link, 1988, p. 38). Say regarded the
entrepreneur as a manager of a firm; an input in the production process.
The entrepreneur acts in the static world of equilibrium, where he
assesses the most favorable economic opportunities. The payoff to the
entrepreneur is not profits arising from risk-bearing but instead a wage
accruing to a scarce type of labor. Say highlighted, in that way, that
the role of the entrepreneur is separated from that of the capitalist.
In his "Principles of Economics," the early neo-classical
economist, Alfred Marshall, also devoted attention to the entrepreneur.
In addition to the risk bearing and management aspects emphasized by
Cantillon and Say, Marshall introduced an innovating function of the
entrepreneur by emphasizing that the entrepreneur continuously seeks
opportunities to minimize costs (Marshall, 1964). (2)
One way to illustrate the differences between the theories is to
try to interpret how they would ft into a standard neo-classical model.
Say's entrepreneur is probably most easily incorporated into a
neo-classical framework, as he enters the production function directly
as a scarce production factor. Although Say's entrepreneur can be
associated with an optimizing role as manager, he is not (necessarily)
the owner of capital or the firm. In Cantillon's theory, the
entrepreneur is not a production factor as such, but an agent that takes
on risk and thereby equilibrates supply and demand in the economy. In a
neo-classical framework, this function resembles that of the optimizing
residual claimant, e.g., the business owner who rents labor and capital
from workers and land owners in a world of uncertain demand or
production--although this may not fully capture Cantillon's idea of
an entrepreneur. Marshall's entrepreneur moves the production
possibility frontier (or the cost curve) and can thus be seen as
something more than an optimizing business owner or input factor. On the
other hand, it is unclear whether Marshall's entrepreneur functions
as the residual claimant.
In sum, although it may be difficulty to pin down the exact role of
the entrepreneur in these early theories since none of them developed a
comprehensive theory of entrepreneurship but instead were mainly
concerned with the distribution of income, they pointed to a number of
different roles for the entrepreneur, including those of an input
factor, an optimizing agent, and an innovator. These differences are
further developed in later theories where the entrepreneur took center
stage with a role critical for the functioning of the economy.
2.2 Schumpeter and Knight
Joseph Schumpeter presented most of his ideas on entrepreneurship
in his book The Theory of Economic Development published in 1911
(Schumpeter, 1949). Schumpeter opposed the existing views of the
entrepreneur as a risk bearer and a manager of a company. Instead,
Schumpeter argued that an entrepreneur is an innovator--an individual
who carries out one of the following five tasks (3): (1) the creation of
a new good or a new quality; (2) the creation of a new method of
production; (3) the opening of a new market; (4) the capture of a new
source of supply; or (5) the creation of a new organization or industry
(Schumpeter, 1949, p. 66). The entrepreneurial task is thus to identify
new combinations and react to these by exercising the leadership to
profit from them. The entrepreneur is not (necessarily) the one who
invents new combinations but the one who identifies how these new
combinations can be applied in production (Schumpeter, 1949). This line
of reasoning implies that a business owner is considered an entrepreneur
only if he is tarrying out new combinations."
An illustration of the role of the Schumpeterian entrepreneur
versus that of a manager can be given in terms of the production
function. Where the manager combines the input factors in the production
function to achieve the highest technical efficiency, the entrepreneur
shifts the production function outward by his innovations. Hence, the
entrepreneur moves the economic system out of the static equilibrium by
creating new products or production methods thereby rendering others
obsolete. This is the process of "creative destruction" which
Schumpeter saw as the driving force behind economic development
(Schumpeter, 1949).
The other main theory of entrepreneurship in the early 20th century
was developed by Frank Knight in his Risk, Uncertainty and Profit, fist
published in 1921 (Knight, 1971). An important contribution of Knight
was to recognize the distinction between risk and uncertainty. The
latter is uninsurable since it relates to unique events, e.g., a shift
in consumer taste. According to Knight, the main function of the
entrepreneur is to assume the uncertainty related to these events,
thereby shielding all other stakeholders against it. I.e., the
entrepreneur exercises judgment over these unique situations, the
uncertainty in the economy, and functions as an insurance agent.
Knight elaborated his theory in the paper Profits and
Entrepreneurial Functions from 1942 (Knight, 1942). Here Knight
explicitly argues that entrepreneurs are owners of companies, i.e.,
residual claimants, and thus receive profits. In order to earn a
positive profit, the entrepreneur carries out three tasks (Knight,
1942): (1) he initiates useful changes or innovations; (2) he adapts to
changes in the economic environment; and (3) he assumes the consequences
of uncertainty related to the company. Hence, in this later
contribution, Knight explains how the uncertainty, which was so
important in his 1921 contribution, arises. The argument is that the
entrepreneur creates the uncertainty himself, by innovating, or that
uncertainty arises as factors exogenous to the company. In both cases,
the principle role of the entrepreneur is to assume the consequences of
the uncertainty. While the fist task mentioned above resembles those of
Schumpeter's entrepreneur and can be interpreted as an attempt to
encompass this theory, uncertainty bearing remains the identifying
feature of the Knightian entrepreneur.
It can be argued that the Knightian theory of entrepreneurship is a
refinement of the theory by Cantillon (Hebert and Link, 1988). The
latter also argued that entrepreneurship is closely connected to
risk/uncertainty but did not recognize the important distinction between
the two. However, the Cantillonian entrepreneur is also an arbitrageur
who ensures that the economy is in equilibrium--a function which is not
entrusted with the Knightian entrepreneur. This equilibrating role of
the entrepreneur is instead emphasized by the later theories of Kirzner
and Schultz (see below).
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