GoTV Networks, the first and largest mobile entertainment provider,
has signed a partnership with Gibson Guitar, the world's premier
musical instrument maker and leader in music technology. The partnership
joins the iconic brand to the world of mobile entertainment through GoTV
Music Group with a series featuring various musical artists and
performances to air on the aptly titled Gibson Green Room.
The series is produced exclusively by GoTV, and will be distributed
across top tier mobile carriers through the Altitude channel in the U.S.
(AT&T Sprint, Alltel, etc.). First up in the Gibson Green Room
weekly series are featured artists Cartel, Dropkick Murphys, The
Thrills, Ferraby Lionhear, and many more. In addition to the launch of
the Gibson Green Room, various promotional initiatives will be
introduced. The series kicked off with a special episode exclusively
covering the Vans Downtown Showdown, a skateboard competition taking
place at Paramount Studios in Los Angeles with a simulated downtown New
York theme.
"This partnership is a perfect merger. Being able to watch
your favorite bands and discover new artists on mobile by partnering
with such an iconic brand is just the beginning of our plans for 2008
with Gibson Guitar," said Rachael McLean.
"The Gibson Green Room will offer music enthusiasts a unique
opportunity to experience their favorite artists through various mobile
platforms," said Henry Juszkiewicz Chairman and CEO of Gibson
Guitar. "We are always striving for new and innovative ways to
interact with our consumers and GoTV's Gibson Green Room gives us a
perfect opportunity."
Together, GoTV and Gibson are set to connect the mobile space with
the general public to create the perfect musical amalgamation.
About GoTV Networks
GoTV Networks is the first and largest made-for-mobile television
network. GoTV's team of Emmy(R) award-winning producers and mobile
technology experts produce a wide array of digital and licensed
on-demand programming that connects consumers to what interests them the
most. GoTV's channel offerings include music: Hip Hop Official,
Altitude, ES MA*sica, and Sony Front Row; sports: Fantasy Sports Edge
and College All Access; as well as Univision Movil and GoTV
Superchannel, which combines a variety of news, entertainment and
comedy. GoTV programming is accessible on a broad range of wireless
devices via monthly subscription through Alltel, AT&T, Sprint
Nextel, Boost Mobile and Verizon Wireless.
For more information, visit http://www.4gotv.com or call
818/933-2139.
About Gibson Guitar
Gibson is known worldwide for producing classic models in every
major style of fretted instrument, including acoustic and electric
guitars, mandolins, and banjos. Gibson's HD.6X-PRO Digital Guitar
and the Gibson Robot Guitar represents the biggest advance in electric
guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan,
and headquartered in Nashville since 1984, Gibson Guitar Corp.'s
family of brands now includes Epiphone, Dobro, Maestro, Kramer,
Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music
Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano,
Take Anywhere Technology, Baldwin, J&C Fischer, Chickering,
Hamilton, and Wurlitzer.
For more information, visit http://www.gibson.com.
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