The global news agency Inter Press Service reports that Brazilian ice cream manufacturer Milka Frutos do Cerrado is helping to save the country's Cerrado region, a vast tropical savannah or grassland that covers approximately one quarter of Brazil's surface area in the central part of the country.

* The global news agency Inter Press Service reports that Brazilian ice cream manufacturer Milka Frutos do Cerrado is helping to save the country's Cerrado region, a vast tropical savannah or grassland that covers approximately one quarter of Brazil's surface area in the central part of the country. Through the company's ice cream, the names of fruits native to that region like caja-manga, gabiroba, araticum, buriti, jatoba and jenipapo "have gradually been incorporated into the vocabulary and tastes of young city-dwellers, while bringing back sweet memories for adults who grew up in rural areas." The growing sales of the fruit-flavored ice creams is driving demand for the fruits and helping growers resist pressure to switch to other crops like soybeans that would require deforestation.