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The San Antonio Business Journal reports that H.E. Butt Grocery Co. (H-E-B) is launching the first official ice cream inspired by the four-time NBA champion San Antonio Spurs.

Ice Cream Reporter • Nov 20, 2007 • Last Licks

* The San Antonio Business Journal reports that H.E. Butt Grocery Co. (H-E-B) is launching the first official ice cream inspired by the four-time NBA champion San Antonio Spurs. The San Antonio-based grocery company is introducing Slam Dunk Chocolate Chunk under its H-E-B Creamy Creations brand. The ice cream features chocolate-coated crisps and a chocolate swirl in vanilla ice cream, while the packaging features the team's black and silver color scheme and an image of the team's popular Coyote mascot in a dunking pose. Packaging also includes the Spurs' 2007-08 home schedule. The flavor will be available throughout the 2007-2008 basketball season in approximately 165 H-E-B stores throughout Central and South Texas. H-E-B introduced Creamy Creations in its stores in 1998. The company produces 7 million half-gallons of ice cream annually, according to the Business Journal.


COPYRIGHT 2007 Ice Cream Reporter Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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