In a few months since VideoAge last scrutinized the Latin territory
during its major TV trade show--the L.A. Screenings--the area seems to
have embarked on a whirlwind of television business activities, with
Argentina, Brazil and Venezuela at the forefront.
Two Brazil-based TV trade shows (one for content, the other for
hardware) spotlighted the country's great potential, which is
reflected by the restructuring of the international division of TV
Globo, the country's major TV organization. Another TV trade show
did the same thing for Argentina, only there, it's Claxson
that's been restructured. This comprehensive report that unfolds on
pages 48, 50, 52, 54 and 56, also takes a look at recent developments
with TVes, the Venezuelan TV network that supplanted RCTV right in the
middle of the L.A. Screenings.
COPYRIGHT 2007 TV Trade Media,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.