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Chavez's pet station, a ratings failure.

Video Age International • Oct, 2007 • Latin America Focus: Venezuela Report

In late May, Venezuela's private television station Radio Caracas Television (RCTV) was replaced by state-funded Televisora Venezolana Social, or TVes (see VideoAge's May 2007 issue for more details). The name is pronounced "te ves," which means "you see yourself" in Spanish.

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Venezuelan president Hugo Chavez reportedly pulled the plug on the popular RCTV due to the station's harsh criticism of the government. Chavez accused RCTV of supporting a coup against him in April 2002, as well as an oil strike in 2002-2003.

After going off the air, RCTV started broadcasting on cable, satellite and even over the Internet.

Chavez hopes the new station, TVes, will usher in a government-approved era in Venezuelan broadcasting. The 24-hour channel, which broadcasts sports, children's programming, movies, news, music, drama and cartoons, began broadcasting with the national anthem, and continues to play the anthem three times a day every day (at 6 a.m., noon and midnight).

The Venezuelan government claims that the new station aims to portray the identity of Venezuelans, but according to general news reports, TVes hasn't caught on with actual Venezuelans. The station has even struggled to reach 10 percent of RCTV's viewers.


COPYRIGHT 2007 TV Trade Media, Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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