New agency selected.(BUSINESS BRIEFS)

The Grizzard Communications Group in Atlanta was selected to serve as agency of record for Duke Medicine's Grateful Patient fundraising initiative. The Duke Medicine brand conceptually integrates the Duke University Health System, the Duke University School of Medicine, and the Duke University School of Nursing and represents the combination of research, clinical care, and education that takes place through the efforts of its faculty, staff, students, and trainees at many different sites throughout its region and worldwide.

Grizzard will be leading Duke Medicine's direct marketing efforts to raise awareness of the increasingly important role of private philanthropy in academic medicine. Gifts from individuals are the single largest source of support for research that translates into better health and new cures.

Print Get the Mag Weekly Updates