Software tool for retail pricing.

A method of 'sucking' price-sensitive data from competitors' websites is set to evolve pricing by allowing retailers to adjust their prices on a daily basis to increase their market share. Mediahawk has developed a suite of programmes that extract price information from websites and tabulate it in an easy-to-use online format. The system enables any organisation to build up a price-related database showing where it sits alongside its competitors in any market sector and which offers it needs to make--perhaps just small discounts--to increase its share of the market. Until now, the only way for a business to reliably check the competitiveness of its prices was to visit all of its competitors' websites, note the pricing information, collate and compare the results. This is so time-consuming that many retailers never do it and even when they do, they often don't monitor the competition at weekends, when the pricing of products in the consumer market can change.

www.mediahawk.com