Mercado and Omniture unveil new solution.

Mercado Software and Omniture have announced a new tool for online retailers that will enable them to maximise conversion rates by integrating Web analytics through Omniture Genesis with Mercado's site search, navigation and merchandising functions. The companies have combined forces following their joint involvement with the online retail arm of Blacks, the United Kingdom's outdoor experts.

"For Blacks the integration between these two solutions is the natural evolution of a consumer-driven commercial proposition," said Simon Maylott, Blacks' director of new business channels. "We have been using the customer insight garnered through Omniture and have fed this into our Mercado-powered Search and Merchandising strategy for sometime now, with material benefit. Dynamically marrying the two brings further distinct commercial advantages in terms of conversion, ROI, productivity and personalisation." "Mercado's retailing customers are extremely metrics-savvy and are increasingly looking to automate merchandising decisions and actions," said Mercado Europe. "The new Omniture Genesis Adaptor makes valuable analytics reports immediately actionable, and enables auto-ranking of products based on key business metrics such as searches, clicks, items sold, conversion rates and revenues."

www.mercado.com, www.omniture.com