CRM report.

As the increasing number or organizations understand the importance of positive customer experiences and strong customer relationships, the market for customer relationship management (CRM) applications continues to expand. In 2006, the global CRM software market was worth just under US$3.6bn in license revenue alone. In a new report, independent market analyst Datamonitor predicts this will reach US$6.6bn by year end 2012, growing by a compound annual growth rate of 10.5%. The report, 'Economic Outlook: Customer Relationship Management', attributes growth to increasing deployment of CRM in new vertical segments as well as new flexibility in modes of deployment. Nevertheless, within the next 18 months Datamonitor expects on-demand CRM specialists to come under pressure as the CRM arena becomes substantially more competitive.

www.datamonitor.com