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CCTV's deal with Sportsnow!

Video Age International • Nov-Dec, 2007 • World

CCTV Sports Promotion, the commercial arm of broadcast giant CCTV, China's national television network, and Puerto Rico's Sportsnow!, have reached an agreement to co-produce and distribute Who's Who: The Rivals, a series featuring the world's top athletes as they prepare for next year's Summer Olympic Games, to be held in Beijing.

The series will consist of 50 24-minute episodes, and will feature exclusive interviews with the top 50 Chinese Olympic gold medal contenders, as well as the top 50 international athletes from around the globe. Each episode will focus on the top two or three athletes in each discipline, and will follow them as they prepare for the biggest event of their careers.


COPYRIGHT 2007 TV Trade Media, Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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