Willingness to pay for food safety: sensitivity to
duration and severity of illness.
by Hammitt, James K.^Haninger, Kevin
to be lower (0.475)
Prior foodborne illness 0.379
(0.485)
Not confident in 0.159
safety system (0.365)
Somewhat confident in 0.490
safety system (0.500)
Low trust in government 0.041
(0.199)
Low trust in private sector 0.061
(0.240)
Ground beef 0.346
(0.476)
Packaged deli meat 0.248
(0.432)
Monthly consumption 5.679
frequency (number) (6.310)
Monthly consumption 5.923
frequency--child (number) (6.426)
Responsibility for preparing 2.356
meals (0-4) (1.472)
Wash hands 0.617
(0.486)
Safe food practices 0.674
(0.469)
Second risk
Residual geometric
standard deviation
Log likelihood
WTP to Reduce Risk to Self
Households without
Children (N = 4,934)
Model 1 Model 2
Intercept 0.058 -0.827
(0.114) (0.535)
Risk reduction = 3 x 0.616 *** 0.666 ***
[10.sup.-4] (0.081) (0.078)
Moderate symptoms 0.297 *** 0.292 ***
(0.098) (0.094)
Severe symptoms 0.387 *** 0.406 ***
(0.098) (0.094)
3 days illness 0.058 0.055
(0.097) (0.093)
7 days illness 0.251 *** 0.257 ***
(0.097) (0.094)
Conditional mortality 0.121 0.143
risk = [10.sup.-4] (0.097) (0.093)
Conditional mortality 0.032 0.056
risk = [10.sup.-3] (0.098) (0.095)
Monthly version 1.767 *** 1.779 ***
(0.089) (0.087)
Age (years) 0.010 ***
(0.003)
Child age (years)
Male -0.420 ***
(0.083)
Male child
Black, non-Hispanic 0.862 ***
(0.136)
Hispanic 0.616 ***
(0.133)
Other race, non-Hispanic -0.103
(0.209)
Married -0.135
(0.088)
Household size (number) 0.028
(0.040)
Log household income 0.031
(0.046)
College degree -0.355 ***
(0.092)
Perceived prevalence 0.013 ***
(percent) (0.002)
Perceive own risk 0.392 ***
to be higher (0.126)
Perceive own risk -0.276 ***
to be lower (0.085)
Perceive child's risk
to be higher
Perceive child's risk
to be lower
Prior foodborne illness -0.207 **
(0.082)
Not confident in -1.041 ***
safety system (0.117)
Somewhat confident in -0.041
safety system (0.087)
Low trust in government -0.706 ***
(0.204)
Low trust in private sector 0.485 ***
(0.178)
Ground beef -0.376 ***
(0.092)
Packaged deli meat -0.321 **
-0.130
Monthly consumption 0.009
frequency (number) (0.006)
Monthly consumption
frequency--child (number)
Responsibility for preparing -0.098 ***
meals (0-4) (0.031)
Wash hands 0.423 ***
(0.080)
Safe food practices 0.220 *
(0.118)
Second risk 0.187 **
(0.077)
Residual geometric 2.310 2.179
standard deviation (0.050) (0.047)
Log likelihood -5,501.9 5,262.2
WTP to Reduce Risk to Self
Households with
Children N = 1,1600
Model 3 Model 4
Intercept 0.623 ** -0.380
(0.246) (1.115)
Risk reduction = 3 x 0.202 0.280 *
[10.sup.-4] (0.162) (0.158)
Moderate symptoms 0.214 0.190
(0.199) (0.193)
Severe symptoms 0.389 ** 0.417 **
(0.198) (0.192)
3 days illness -0.058 -0.062
(0.196) (0.189)
7 days illness -0.055 -0.044
(0.200) (0.195)
Conditional mortality -0.052 -0.121
risk = [10.sup.-4] (0.199) -0.193
Conditional mortality 0.005 -0.124
risk = [10.sup.-3] (0.197) (0.192)
Monthly version 1.681 *** 1.723 ***
(0.179) (0.174)
Age (years) 0.007
(0.008)
Child age (years)
Male -0.251
(0.180)
Male child
Black, non-Hispanic 1.210 ***
(0.291)
Hispanic 0.723 ***
(0.238)
Other race, non-Hispanic -0.029
(0.401)
Married 0.045
(0.191)
Household size (number) 0.013
(0.060)
Log household income 0.040
(0.097)
College degree -0.478 **
(0.205)
Perceived prevalence 0.001
(percent) (0.004)
Perceive own risk 0.649 ***
to be higher (0.255)
Perceive own risk -0.259
to be lower (0.174)
Perceive child's risk
to be higher
Perceive child's risk
to be lower
Prior foodborne illness 0.021
COPYRIGHT 2007 American Agricultural Economics
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