(0.164)
Not confident in -0.629 ***
safety system (0.239)
Somewhat confident in -0.298 *
safety system (0.177)
Low trust in government 0.120
(0.448)
Low trust in private sector -0.073
(0.385)
Ground beef -0.460 **
(0.194)
Packaged deli meat -0.577 **
(0.289)
Monthly consumption 0.017
frequency (number) (0.014)
Monthly consumption
frequency--child (number)
Responsibility for preparing -0.012
meals (0-4) (0.067)
Wash hands 0.528 ***
(0.164)
Safe food practices 0.082
(0.262)
Second risk 0.584 ***
(0.160)
Residual geometric 2.257 2.134
standard deviation (0.101) (0.095)
Log likelihood -1,279.2 -1,231.0
WTP to Reduce Risk
to Child (=1,149)
Model 5 Model 6
Intercept 1.185 *** 2.835 **
(0.245) (1.192)
Risk reduction = 3 x 0.453 *** 0.459 ***
[10.sup.-4] (0.166) (0.162)
Moderate symptoms 0.041 0.119
(0.206) (0.201)
Severe symptoms 0.034 0.123
(0.201) (0.197)
3 days illness 0.081 0.080
(0.203) (0.197)
7 days illness -0.114 -0.053
(0.204) (0.199)
Conditional mortality -0.085 -0.087
risk = [10.sup.-4] (0.202) -0.195
Conditional mortality -0.272 -0.228
risk = [10.sup.-3] (0.203) (0.198)
Monthly version 1.637 *** 1.746 ***
(0.182) (0.178)
Age (years) 0.017 **
(0.009)
Child age (years) -0.032 *
(0.018)
Male -0.539 ***
(0.189)
Male child -0.010
(0.161)
Black, non-Hispanic 0.833 ***
(0.286)
Hispanic 0.552 **
(0.241)
Other race, non-Hispanic -0.219
(0.382)
Married -0.047
(0.200)
Household size (number) 0.020
(0.062)
Log household income -0.151
(0.103)
College degree -0.461 **
(0.211)
Perceived prevalence 0.002
(percent) (0.004)
Perceive own risk
to be higher
Perceive own risk
to be lower
Perceive child's risk 0.341
to be higher (0.252)
Perceive child's risk -0.646 ***
to be lower (0.179)
Prior foodborne illness -0.015
(0.167)
Not confident in -0.516 **
safety system (0.242)
Somewhat confident in -0.211
safety system (0.182)
Low trust in government -0.183
(0.459)
Low trust in private sector -0.213
(0.393)
Ground beef 0.256
(0.201)
Packaged deli meat -0.352
(0.287)
Monthly consumption
frequency (number)
Monthly consumption 0.028 **
frequency--child (number) (0.013)
Responsibility for preparing 0.016
meals (0-4) (0.071)
Wash hands 0.080
(0.169)
Safe food practices -0.400
(0.272)
Second risk -0.166
(0.161)
Residual geometric 2.205 2.082
standard deviation (0.104) (0.098)
Log likelihood -1,136.2 -1,095.5
Notes: Variables are 0-1 and individual characteristics are for
respondent except as noted. Mean and standard deviation of child
characteristics are for households with children. Regression standard
errors are in parentheses. Triple asterisk (***), double asterisk.
(**), and single asterisk (*) denote statistical significance at 1, 5,
and 105, respectively, using likelihood-ratio tests.
Table 2. Estimated Value per Statistical Case of Foodborne
Illness (US$)
Adult Case
Households
without Children
Severity Duration Median Std. Err.
Mild 1 day $8,300 $700
Moderate 1 day $11,100 $900
Severe 1 day $12,500 $1,000
Mild 3 days $8,800 $700
Moderate 3 days $11,700 $1,000
Severe 3 days $13,200 $1,100
Mild 7 days $10,800 $900
Moderate 7 days $14,400 $1,100
Severe 7 days $16,100 $1,200
Households
with Children
Severity Median Std. Err.
Mild $10,800 $900
Moderate $13,100 $1,100
Severe $16,400 $1,300
Mild $10,200 $900
Moderate $12,300 $1,100
Severe $15,400 $1,300
Mild $10,400 $1,000
Moderate $12,500 $1,300
Severe $15,700 $1,500
Child Case
Severity Median Std. Err.
Mild $24,900 $7,000
Moderate $28,000 $7,700
Severe $28,100 $7,600
Mild $27,000 $7,400
Moderate $30,400 $8,300
Severe $30,500 $8,300
Mild $23,600 $6,600
Moderate $26,500 $7,500
Severe $26,700 $7,300
Note: Estimates are based on predicted median WTP for full-sample-mean
Respondent using Models 2, 4, and 6 (table 1).
COPYRIGHT 2007 American Agricultural Economics
Association Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.