Several sources of data on seed and pesticide markets are
available, but they vary widely in their accessibility for research,
ranging from (1) in-house market intelligence compiled and protected by
firms as proprietary, (2) confidential sales and cost data provided by
commercial marketing services and consultants (such as Doane Marketing
Research, Inc.), and (3) public data collected by government agencies.
Public data is often not complete due to budget and survey exposure
considerations. Marketing services' data are sold to input
producers and regulatory agencies (such as the EPA) but are
prohibitively expensive for individual research and usually have
proprietary restrictions preventing research publication.
Public data collected by the USDA or other government agencies
include the Agricultural Resource Management Survey (ARMS), which is the
major source of annual data on farm-level input use, acreage,
production, resource use, and financial conditions of farm households.
It represents the diversity of U.S. farms and farm households, but, as a
broad survey, has limited capacity to focus on seed and pesticide
markets, particularly at the product and use level. Furthermore, it does
not yield panel data.
Other data sources that may offer possibilities for specific cases
include trade and other administrative records. For example, if a
pesticide is produced abroad or uses an essential ingredient from
abroad, public import records can be mined for relevant data. In some
cases, these records together with EPA data on overall market activity
and the National Pesticide Information Retrieval System (NPIRS) on
registrations can enable tracking generic market activity. However, EPA
market activity data are typically reported in the form of large numeric
intervals that limit accuracy.
Proactive Data Generation as a Profession
Several studies have called for a more proactive role by the AAEA
and other organizations in public data collection (e.g., Just and Pope
2002). The Economics, Statistics, and Information Resources Committee
(ESIRC) of the AAEA is charged to "monitor the availability and use
of publicly available statistics for economic research." We believe
that these possibilities, along with AAEA involvement in other
organizations that influence public data generation (see various annual
ESIRC reports) have been underutilized. But we also suggest that the
primary focus of existing surveys, and the AAEA's influence on
them, has been on agricultural production and output markets. Given
changes in seed and pesticide markets, both in market concentration and
the appropriation of benefits due to scientific advancement and genetic
engineering, we suggest that greater attention to input markets is now
appropriate.
One possibility that might be explored is expanding the sections of
the ARMS on seed and pesticide inputs to provide more detailed price and
quantity data facilitating assessments of market performance. The
chemical use section of ARMS could be coordinated with other relevant
USDA surveys and the Census of Manufactures to enhance assessments of
market performance. Because competition in pesticide markets is product-
and characteristic-specific, corresponding detail in data is necessary
for accurate analysis. To improve their use, farm surveys might be
combined with data already available through the EPA and NPIRS on
pesticide registrations by individual companies, as well as public data
such as import/export records, so that impacts of regulation, generic
competition, and offshore markets can be analyzed reliably. Other
efforts might involve facilitating cooperative agreements with
universities to fund input surveys. In some cases, the AAEA may be able
to negotiate with consultants who collect data to provide less
restrictive conditions for university researchers, perhaps under limited
confidentiality agreements that permit research without disclosing basic
data.
Concluding Comments
One of the most remarkable changes in U.S. agriculture over the
past few decades has been in agricultural input markets. Improved
pesticides and seeds have increased agricultural productivity. More
recently, genetically engineered seeds and improved pesticides have
limited reproducibility and augmented these trends. Accordingly, the
ability of seed and pesticide manufacturers to appropriate the benefits
has increased. These developments, coupled with large increases in
concentration in seed and pesticide supply, raise significant concerns
about market power and its impact on agriculture.
Public data are generally unavailable for careful research of these
impacts, but preliminary analysis with limited data suggests large
impacts on farmers and consumers (Just 2006). Monopoly benefits for
innovators prior to patent expiration provide incentives for continued
innovation. But obstacles to generic participation in post-patent
markets and the impacts of increasing concentration, which reduce
competition among off-patent products and patented products with similar
characteristics, appear to have reduced competitiveness of the
agricultural input sector. Considering new AAEA efforts to increase its
proactive influence on data collection, we believe a significant effort
should focus on the need to analyze and understand the major
agricultural input markets.
Empirical Research in an Increasingly Concentrated Industrial
Environment (Mary Ahearn, USDA; Richard Just, University of Maryland;
and Jeffrey Perloff, University of California, Berkeley, Organizers)
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