P&G's Greener fabric care.

Procter & Gamble (P&G) has convened a panel of leading Canadian experts to advise the company on sustainability initiatives for its fabric care business. The independent voluntary panel comprises six leading figures in the fields of sustainability, the environment, and consumer advocacy.

"As a market leader in fabric care, P&G has the opportunity to shape the sustainability discussion within the industry," said Dennis Darby, senior director of external relations for P&G North America. "Seeking the advice of external experts who are in touch with consumer perceptions and actively engaged in the sustainability movement will help us communicate this important news to consumers."

Members of P&G Canada's expert advisory panel are Chris Benedetti, chair of the Recycling Council of Ontario and strategy consultant; Barry Friesen, director of Waste Management Services for the Niagara Region; Johanne Gelinas, partner, corporate responsibility and sustainability of Deloitte; Michael Lio, executive director of the Consumers Council of Canada; Ken Ogilvie, executive director of Pollution Probe; and John Wiebe, president and CEO of the Globe Foundation of Canada.

P&G recently concluded a test market of "2X" concentrated liquid laundry detergents, including Tide[TM], Gain[TM], Cheer[TM], Era[TM], and Dreft[TM] in Cedar Rapids, IA. The successful test market effort has solidified the company's plan to convert its entire liquid laundry portfolio to the 2X compacted format in both Canada and the U.S. The compacted formulae and smaller bottles allow for increased efficiency across the entire supply chain, including reduced fuel consumption and warehouse space, as well as a 22 to 43 percent reduction in plastic packaging. The new formulae also use up to 44 percent less water than previous formulae.

Procter & Gamble North America