SUBPLY SUBTITLES GIVE AUDIENCES CHANCE TO ENJOY VIDEO.

PLYmedia (http://www.plymedia.com), a service provider that gives broadcast and video publishers the applications to create professional and user-generated interactive content layers has partnered with JibJab Media, a popular digital comedy network, to provide multi-lingual subtitles on its third annual year-in-review video recap entitled "In 2007," based on Billy Joel's "We Didn't Start the Fire." SubPLY gives audiences throughout the world the opportunity to understand the lyrics on "In 2007" and have a more enriched and enjoyable viewing experience. The video can be found at http://www.plymedia.com/news_jibjab.asp and http://www.jibjab.com/originals/in_2007.

"Our company is founded on the belief that there should be no limits to the ways that consumers view and interact with video content," said Ben Enosh, CEO and co-founder, PLYmedia. "We remain focused on giving companies like JibJab the applications to add a new layer of viewing experience for their audience."

Since its launch in early 2006, PLYmedia has developed a suite of applications designed to make the video-viewing experience interactive. PLYmedia's current suite of products and services enables the creation and viewing of professional or user-generated commentary, multilingual subtitles, hyper-video and in-video advertising.

"JibJab has a large international audience but, as a small company, it's been hard to service it," said Gregg Spiridellis, co-founder, JibJab. "PLYmedia gives us the ability to grow our audience oversees by offering audiences everywhere subtitles so they can understand our lyrics and more fully enjoy our programming."

With subPLY, video publishers can seamlessly and easily add as many different subtitle languages as they choose, such as English, Spanish, German, French, Portuguese and Japanese. Other JibJab content featuring subPLY subtitles include select videos in the "Originals" collection: http://www.jibjab.com/originals/this_land.

PLYmedia offers other applications that give users and video publishers the ability to easily overlay videos with text that is interactive, hyperlinked and editable, to add deeper context and meaning to content that has already been created.

"Businesses worldwide are rapidly adopting video as a low cost means to communicate to a broad audience, and we feel that language should not be a barrier to getting the message through, whether it's for videos produced by JibJab, or a video from a Fortune 500 company," said Enosh. "As this shift occurs, we will continue to drive the adoption of a wide range of PLY products that video publishers and broadcasters can use to better connect to their own growing global audiences."

About PLYmedia

Established in 2006, PLYmedia Inc. is a pioneer in the development, design, manufacturing and deployment of an interactive, multi-dimensional web video platform - PLYplatform. PLYmedia delivers a range of applications focused on a new movement towards personalized, enhanced and interactive web video technology by bringing new context and meaning to video. At the 2007 LeWeb3 conference, PLYmedia placed second, taking home a silver award as one top companies in the start-up competition.

For more information, visit http://www.plymedia.com or call 415/641-4063.