LaSalle Ice Cream, a new player in the frozen dessert field through
recent acquisitions of New York-based LaSalle Ice Cream and
Pittsburgh's Reinhold Ice Cream Company, has entered into a Funding
Agreement with Grammar Capital LLP. As per the agreement, Grammar
Capital will assist LaSalle in raising approximately $50,000,000 through
a combination of equity and debt financing. The funds will be used to
complete planned acquisitions with various ice cream distribution
companies.
Grammar Capital is a relatively new investment firm. However, the
principals of the London-based firm are reported to have "a vast
number of years experience in raising capital for companies with strong
business models and management teams."
Marco Del Carlo, a managing partner with Grammar Capital, was
quoted as saying, "We think that this is a very exciting
opportunity and we are very much looking forward to working with you
(LaSalle) on this fund raise." Del Carlo is also a Director at
Suzannes Files LLC and Chairman and CEO at Roadmap Ventures Limited.
As previously reported in Ice Cream Reporter, the acquisitions of
LaSalle in New York and Reinhold in are the first of several
acquisitions that the new LaSalle corporation expects to make over the
next few years. The company was incorporated in Nevada in August 1990
under the name Service Systems International Ltd. Through 2002, it was a
manufacturer of ultraviolet disinfection systems for wastewater. That
year it added an additional business focus, the manufacturing and
marketing of a primary, alternative, and emergency power cell.
In 2005, the company's directors voted to change its business
focus and move into restaurant franchising by signing an agreement with
American Restaurant Development Company to identify opportunities in
restaurant franchising. At the time of the ice cream company
acquisitions, LaSalle's fast-casual/full-service franchise
restaurants included Kokopelli Sonoran Grill, Comstock Jake's, Fit
"N Healthy, Q's House of Barbecue, Cousin Vinnie's
Italian Diner, and Kirby Foo's Asian Grill.
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