Tech tops website gizmodo.com reports that
Unilever's Brazilian ice-cream subsidiary Kibon has come up with
one of the hottest promotion ideas in a long time.
* Tech tops website gizmodo.com reports that Unilever's
Brazilian ice-cream subsidiary Kibon has come up with one of the hottest
promotion ideas in a long time. The company says it will manufacture
10,000 specially made "propsicles," identical in size and
color to its regular water ice pops except for having a frozen iPod
shuffles inside. The idea was developed for Kibon by the marketing
company Bullet Brazil. Consumers who buy Kibon's Fruttare popsicle,
which comes in 10 different fruit flavors, may find an iPod Shuffle
inside the package, ready to play.
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