Nearly twenty-five years ago Suzi Gablik asked, "Has Modernism
Failed?" She suggested that the possibilities for stylistic
innovation had reached a limit and that artists had no choice but to
return to the past in an effort to repair the fissure that Modernism had
enacted between creativity and tradition (or history). Similarly, in
"The Archival Impulse," Hal Foster wonders if archival art
might "emerge out of a sense of a failure in cultural memory; of a
default in productive tradition." (16) This "failure"
seems too reductive, almost too boldly postmodern in its weary cynicism,
as regards the O'Tower, Hayes, and McKenzie projects.
Paul Grainge, who writes on nostalgia, cultural remembering, and
the popularity of "pastness" in contemporary culture, posits
that the impulse to engage historical pastiche is not so much about
"reeling from discontinuity and the experience of loss" but
rather is indicative of our culture's ability "to transmit,
store, retrieve, reconfigure and invoke the past in specific ways."
(17) In other words, it is our archival aptitude that lends us not just
the impulse but also the ability to return to (and even reinvent) the
modes, mythologies, and methods of yester-year, or our fantasy thereof.
Grainge draws heavily from Frederic Jameson's theory of the
postmodern "nostalgia mode," whereby historicity, that is to
say historical authenticity, is replaced by a visual culture and
language where the past is realized through stylistic connotation. (18)
This nostalgic impulse provides a clue to locating the situation
and circumstance of contemporary creative practice. First, there is the
reality of the post-postmodern era whereby, at this point, we are
responding to postmodernism as postmodernism responded to the modern
era. Post-postmodernism, like Grainge's nostalgia, allows for the
inventive, almost utopian, revival and remix of all the things that
postmodernism critiqued and rejected. Also at work here is a
post-digital sensibility marked by a nostalgia for tactility (19) and a
knowledge that "truth" is not just suspect but completely
fabricatable.
CONCLUSION
The O'Tower, Hayes, and McKenzie projects manifest this
post-postmodern nostalgia in their dealing with pastness through
contrivance. In some way, they epitomize this remix culture by drawing
from various sources and effectively employing complex coded mediums of
(assumed) truth-telling to create these reinvented narratives that
reveal the collective fantasies of history. It is the grounding
principle of the archive, along with the sophisticated manipulation of
an art or culturally savvy audience, that propels these fictions from
narrative to mythology, from fake to revealing.
To describe any of these projects as lies, hoaxes, or even
fictions, is not really sufficient as it obfuscates what is central to
the reading of these and similar works: the fact that in an age when
there can be no originality and no unequivocal "truth," all we
have to go on is our willingness to accept artifice and construct as a
means to genuinely enter into the higher purposes of art.
SARA HINES writes on art and culture from the frontier of outer
Brooklyn. She is pursuing an interdisciplinary Masters degree in
humanities and social thought at New York University.
NOTES 1. Terry Towery, "Recently Uncovered Platinotypes and
Stereoviews of the American West" (New York: Peer Gallery, 2006).
2. In an unpublished artist's statement, Terry Towery describes the
development of the O'Tower project. 3. Ibid. 4. Suzi Gablik, Has
Modernism Failed? (London: Thames & Hudson, 1984). In Chaper Five,
Gablik describes the failure of Modernism is its effective breach in
historical tradition. She says, "Artists are finding that the only
way to make something new is to borrow from the past. All this has led,
in the last few years, to a disaffection with the terms and conditions
of modernism--a repudiation of the ideology of progress and
originality." 5. In an article on the Triple Candie exhibition,
"Lester Hayes: 1962-1975" (New York Times, January 16, 2007),
Holland Cotter discusses fictional artists and the role such projects
may play in a larger critique of the art world and market. 6. Craig
Hight and Jane Roscoe, "Forgotten Silver: A New Zealand Television
Hoax and Its Audience," in F is for Phony: Fake Documentary and
Truth's Undoing, Alexandra Juhasz and Jesse Lerner, eds.
(Minneapolis, MN: University of Minnesota Press, 2006), 171-186. 7.
Ibid. 8. The Atlas Group (Walid Road), excerpted from "Let's
Be Honest, the Rain Helped: Excerpts from an Interview with the Atlas
Group," Review of Photographic Memory, Jalal Toufic, ed. (Beirut:
Arab Image Foundation, 2004), 44-5. Reprinted in The Archive, Charles
Merewether, ed. (Cambridge, MA: MIT Press, 2006). 9. Charles Merewether,
The Archive (Cambridge, MA: MIT Press, 2006), 10. 10. Wolfgang Ernst,
"The Archive as Metaphor: From Archival Space to Archival
Time," in Open 7: (No) Memory: Storing and recalling in
contemporary art and culture, Jorinde Seijdel and Leisbeth Melis, eds.
(Rotterdam: Nai Publishers, 2004), 46-52. 11. Ibid., 49. 12. Edward
Winkleman. "If a Sculpture Falls in an Empty Garden and Nobody
Hears it ..." at http://edwardwinkleman.blogspot.com (accessed May
15, 2007). 13. Ibid. 14. Alexandra Juhasz, "Introduction: Phony
Definitions and Troubling Taxonomies of the Fake Documentary" in F
is for Phony, 1-35. 15. Ibid. 16. Hal Foster excerpted from "An
Archival Impulse," October, No. 110 (Fall 2004); reprinted in The
Archive. 17. Paul Grainge, Monochrome Memories: Nostalgia and Style in
Retro America (Westport, CT: Praeger Publishers, 2002). 18. Frederic
Jameson, Postmodernism (London: Verso, 1991). 19. It is worth mentioning
that Towery has spent the past fifteen years teaching and utilizing
digital technologies in creative production, thus the O'Tower
project was, for him, a real return to the tactile. Similarly, Jackson
and Botes made Forgotten Silver at nearly the same time that they began
production on The Lord of the Rings trilogy. It might be assumed that
this was their "last ditch" effort in lo-fi production knowing
they would spend the next six years staring at green screens and
computer monitors.
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