New venture technology sourcing: exploring the effect
of absorptive capacity, learning attitude and past
performance.
by Jolly, Dominique R.^Therin, Francois
Euromed, Marseille, France
TABLE 1: OPERATIONALIZATION OF LEARNING ATTITUDE
Learning Attitude Mean S.D.
Is quick to learn new concepts or ideas 5.31 1.32
Learns from its past mistakes 5.54 1.15
Is dedicated to learning new ideas and concepts 5.74 1.12
Has an organizational culture that encourages learning
new ideas, concepts and methods 5.75 1.06
Promotes the sharing of ideas across different units or
functions 5.85 1.17
Is good in combining different technologies to develop
new products, goods or services 5.43 1.32
Seems unable to learn new things and ideas (rev) 5.76 1.45
Is very slow to recognize new ideas or practices
developed in-house (rev) 5.80 1.21
TABLE 2: OPERATIONALIZATION OF ABSORPTIVE CAPACITY
Potential Absorptive Capacity Mean S.D.
Comprehend innovations developed by other companies 5.52 1.25
Adopt innovations developed by other companies 4.85 1.19
Combine innovations created by other companies with
those developed within our company 5.14 1.15
Change its production processes in response to
innovations developed elsewhere 4.58 1.29
Implement technologies developed by other companies 4.78 1.27
Use technologies that were developed internally to
create new products, goods or services 5.66 1.15
Change its production processes in response to
innovations developed internally 5.22 1.28
Learn new skills and concepts 5.51 1.07
Change the way it does things 5.20 1.23
TABLE 3: OPERATIONALIZATION OF TECHNOLOGY
SOURCING
Access to new technologies Mean SD
Buy licences from other companies 3.54 1.81
Contracts with universities 3.59 2.04
Contracts with public research centres 2.96 1.86
Alliances with customers 4.75 1.70
Alliances with suppliers 4.26 1.84
Alliances with competitors 2.99 1.78
Internal R&D 5.50 1.84
Acquisition of other companies 3.13 2.13
Joining research consortia 2.71 1.82
TABLE 4: PROFILE OF THE TWO GROUPS IN TERM OF TECHNOLOGY ACCESS MODES
Variables Group 1 Group 2 F (Significance)
Buy licences from other
companies 4,80 2,48 72,85 ***
Contracts with universities 5,10 2,40 80,45 ***
Contracts with public research
centres 4,00 2,20 31,84 ***
Alliances with customers 5,04 4,45 3,29 ([dagger])
Alliances with suppliers 4,65 3,88 4,86 *
Alliances with competitors 3,50 2,55 8,27 **
Internal R&D 5,82 5,20 3,10 ([dagger])
Acquisition of other companies 4,26 2,20 31,63 ***
Joining research consortia 3,68 1,93 30,71 ***
([dagger])<.1, *<.05, **<.01, ***<.001
TABLE 5: SIGNIFICANT DEMOGRAPHICS FOR THE TWO GROUPS
Variables Group 1 Group 2 T-test
R&D/Sales (%) 48.7 (66.3) 24.2 (35.4) *
Maturity of the major market
(7 = Emerging, 1 = Decline) 6.06 (.98) 5.32 (1.34) **
Maturity of the industry (7 =
Emerging, 1 = Decline) 5.70 (.93) 5.08 (1.23) **
Maturity of the technologies
(7 = Emerging, 1 = Decline) 5.89 (1.04) 5.34 (1.37) *
([dagger]) <.1, *<.05, **<.01, ***<.001
TABLE 6: LEARNING ATTITUDE RESULTS FOR THE TWO GROUPS
Learning Attitude Group 1 Group 2 F
Is quick to learn new concepts 5.62 (1.28) 5.03 (1.33) 5.41 *
Learns from its past mistakes 5.56 (1.27) 5.56 (1.07) .000
Is dedicated to learning new
ideas and concepts 6.17 (.95) 5.54 (1.02) 10.48 **
Has an organizational culture
that encourages learning
new ideas, concepts and
methods 6.06 (0.86) 5.54 (1.16) 6.62 *
Promotes the sharing of ideas
across different units or
functions 6.08 (1.13) 5.73 (1.11) 2.66
Is good in combining different
technologies to develop new
products, goods or services 5.65 (1.34) 5.32 (1.20) 1.73
Seems unable to learn new
things or ideas (rev) 5.92 (1.58) 5.73 (1.22) .482
Is very slow to recognize new
ideas or practices developed
in-house (rev) 6.10 (1.06) 5.58 (1.28) 5.27 *
([dagger]) <.1, *<.05, **<.01, ***<.001
TABLE 7: ABSORPTIVE CAPACITY RESULTS FOR THE TWO GROUPS
Absorptive Capacity Group 1 Group 2 F
Comprehend innovations
developed by other companies 5.77 (1.14) 5.34 (1.32) 2.96
Adopt innovations developed
by other companies 5.18 (1.04) 4.60 (1.26) 6.13 *
Combine innovations created
by other companies with
those developed within our
company 5.57 (1.02) 4.83 (1.16) 11.33 ***
Change its production
processes in response to
innovations developed
elsewhere 4.73 (1.34) 4.48 (1.26) 0.89
Implement technologies
developed by other companies 5.16 (1.26) 4.50 (1.23) 7.04 **
Use technologies that were
developed internally to
create new products, goods or
services 5.89 (1.17) 5.50 (1.13) 2.85
Change its production
processes in response to
innovations developed
internally 5.36 (1.28) 5.12 (1.28) 0.9
Learn new skills and concepts 5.82 (0.99) 5.28 (1.07) 6.80 **
Comprehend innovations 5.77 (1.14) 5.34 (1.32) 2.96
developed by other companies
([dagger]) <.1, *<.05, **<.01, ***<.001
TABLE 8: PAST PERFORMANCE RESULTS FOR THE TWO GROUPS
Past Performance Group 1 Group 2 F
Sales Growth 4.78 (1.69) 4.89 (1.40) .134
Benefits 4.87 (0.97) 4.82 (1.20) .048
Return on sales 4.91 (1.46) 4.60 (1.05) 1.54
Foreign expansion 5.07 (1.68) 3.87 (1.62) 12.95 ***
Return on Investment 4.98 (1.56) 4.55 (1.37) 2.17
Product Innovation 5.71 (1.18) 5.11 (1.50) 4.81 *
Adoption of new product
technologies 5.44 (1.06) 5.07 (1.23) 2.56
Adoption of new process
technologies 5.18 (1.34) 4.69 (1.39) 3.15
Transforming R&D results into
products 5.47 (1.10) 4.82 (1.55) 5.56 *
Product quality 5.58 (1.03) 5.20 (1.25) 2.63
Success in new product
commercialization 5.16 (1.15) 4.49 (1.43) 6.39 *
Speed of new product
commercialization 4.89 (1.19) 4.09 (1.43) 8.93 **
Market responsiveness 5.13 (1.29) 4.76 (1.28) 2.06
([dagger])<.1, *<.05, **<.01, ***<.001
COPYRIGHT 2007 eContent Management Pty
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