Fighting the pounds.

Weight hopes by age and presence of children Hope to buy Lower calorie Diet soft Portion-controlled or use more foods drinks "100-calorie" snacks Kids under 6 29% 10% 17% Kids 6-12 26% 11% 17% Kids 13-17 29% 13% 11% No kids 30% 12% 12% Lower-calorie foods look like a better bet than diet soft drinks or 100-calorie snacks. With or without kids, consumers are looking to lower-calorie foods rather than diet soft drinks or portion-controlled snacks. If behavior follows hopes, the biggest opportunity this year is for good tasting and healthy foods with a few less calories--and larger portions than the 100-calorie packs. Hopes related to lower-calorie products by income Hope to buy Lower calorie Diet soft "100-calorie" or use more foods drinks snacks <$35K 28% 13% 8% $35-$49.9K 31% 18% 18% $50-$74.9K 31% 14% 13% $75K+ 34% 9% 17% Lower-calorie foods appeal most, diet soft drinks least. Weight control hopes by age and sex Hope to buy Lower calorie Diet soft "100-calorie" or use more foods drinks snacks Males 18-34 31% 4% 9% Males 35-44 29% 15% 12% Males 45-54 22% 17% 6% Males 55+ 23% 19% 7% Females 18-34 36% 9% 20% Females 35-44 26% 13% 18% Females 45-54 31% 13% 14% Females 55+ 35% 18% 13% Women of all ages hope to use lower-calorie foods in 2008. Few young women are looking to diet soft drinks, but portion-controlled snacks are part of their fight.

A Health 2008, Mona Doyle

[ILLUSTRATION OMITTED]

For the complete Food Hopes 2008 report, call 215/235-2400 or email Mona@ConsumerNetwork.org