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SANTRAUKA
EKSPERTU VERTINIMAIS PAGRISTA BUSTO APLINKOS POZYMIU ANALIZE BUDAPESTO (VENGRIJA) CENTRE
Tom KAUKO
Vykdant tyrimus svarbus uzdavinys--ivertinti aplinkos kokybes vaidmeni renkantis busta, nepamirstant su paklausa susijusiu aplinkybiu, kurias lemia ekonominiai ir socialiniai bei kulturiniai pokyciai miestu ir didmiesciu busto rinkose. Kai paklausa yra ivairi, vartojimo polinkiai suformuoja skirtingu pageidaujamu savybiu komplekta. Praktine prasme tokius rezultatus galima gauti ivertinus aplinkos pozymius pagal santykine ju svarba namo pirkejui arba nuomininkui. Pavyzdziui, sia procedura galima atlikti lyginant pozymiu poras pagal ekspertu vertinimus ir taikant analitini hierarchini procesa (AHP). Sis tyrimas pagristas ekspertu sudarytais gyvenamosios vietos kokybes aprasymais Budapesto centre ir remiasi ankstesniais busto rinkos analizes darbais. Siame darbe demesys atkreipiamas j viena problema, budinga pokomunistinems salims--siulomu produktu grupiu asortimentas neatitinka pirkejo pageidavimu. Pirkejai vis dazniau akcentuoja kokybe ir diferencijuoja savo poreikius.




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