Donation idea had very little spice for taco
bell.
by Hrywna, Mark
[ILLUSTRATION OMITTED]
Jacoby Ellsbury's stolen base in Game 2 of this past World
Series will go down as a minor footnote in the annals of baseball
history. For Boston Red Sox fans, the stolen base ended up meaning
little in the context of a four-game sweep of the Colorado Rockies.
For America, it meant a free taco at Taco Bell as part of a
"Steal a Base, Steal a Taco" promotion. Three guys in New
England, however, tried to give that meaningless stolen base a little
more meaning.
Mike Esordi, Ed Northby and Jeremy Milner work together at Care New
England, a Providence, R.I.-based health system. They were at lunch
having burritos--at Taco Bell no less--when the discussion turned to the
previous night's Sox game. One conversation led to another and
www.donateyourtaco.com was born.
The online petition asked people to forgo their free taco, which
retails for less than $1, and instead ask Taco Bell to donate the
equivalent to the American Red Cross for relief efforts for the San
Diego wildfires.
The petition doubled from 2,000 to 4,000, on the morning of Oct.
30, said Escordi, and reached more than 9,200 before the 5 p.m. deadline
while the Web page had 15,000 unique visitors that day, representing all
50 states. Escordi, who used to live in Southern California, said Taco
Bell basically turned them down, but they're working on Plan B.
He's open to suggestions.
Ellsbury walked and stole second base in the bottom of the fourth
inning. Julio Lugo grounded out to end the inning, stranding Ellsbury at
second base and leaving the score tied at 1-1.
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NOTE: All illustrations and photos have been removed from this article.