Just a dancin' fool ....(Who ... When ... Where ... How ... WHAT?)

[ILLUSTRATION OMITTED]

According to talk-show powerhouse Oprah Winfrey, all it took was a guy, a stage, a spotlight ... and some killer dance moves.

The result: "Evolution of Dance," the little video that could ... garner 60 million views on YouTube, that is, and notoriety as the most viewed video of all time on the user-generated site.

Just as Judson Laipply did with his shimmies and shakes through decades of popular dance moves--including such flat-footed staples as the "running man" and the "roger rabbit"--so can you. Here are some tips compiled by Collactive, which assists nonprofits, like Campaign for America's Future, with Web 2.0 technologies:

1. Create a relevant, informative video

2. Keep video short-preferably less than two minutes

3. Select a catchy title and thumbnail shot, which is usually the exact middle, or "center frame," of you r video

4. Embed wisely by using auto-play or linking to video page on YouTube

5. Focus promotion in first 48 hours after posting video

6. Choose a relevant niche category to get on "Most Viewed Today" list

7. Target the "Most Viewed Today" lists, rather than "Top Rated," "Most Discussed," or "Top Favorites"

8. Ask constituents to view and promote your video

Print Get the Mag Weekly Updates