Just a dancin' fool ....
by Nobles, Marla E.
[ILLUSTRATION OMITTED]
According to talk-show powerhouse Oprah Winfrey, all it took was a
guy, a stage, a spotlight ... and some killer dance moves.
The result: "Evolution of Dance," the little video that
could ... garner 60 million views on YouTube, that is, and notoriety as
the most viewed video of all time on the user-generated site.
Just as Judson Laipply did with his shimmies and shakes through
decades of popular dance moves--including such flat-footed staples as
the "running man" and the "roger rabbit"--so can
you. Here are some tips compiled by Collactive, which assists
nonprofits, like Campaign for America's Future, with Web 2.0
technologies:
1. Create a relevant, informative video
2. Keep video short-preferably less than two minutes
3. Select a catchy title and thumbnail shot, which is usually the
exact middle, or "center frame," of you r video
4. Embed wisely by using auto-play or linking to video page on
YouTube
5. Focus promotion in first 48 hours after posting video
6. Choose a relevant niche category to get on "Most Viewed
Today" list
7. Target the "Most Viewed Today" lists, rather than
"Top Rated," "Most Discussed," or "Top
Favorites"
8. Ask constituents to view and promote your video
COPYRIGHT 2008 NPT Publishing Group,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.