McDonald's is setting out to poach Starbucks customers with
the biggest addition to its menu in 30 years. Starting this year, the
company's nearly 14,000 U.S. locations will install coffee bars
with "baristas" serving cappuccinos, lattes, mochas and the
Frappe, similar to Starbucks' ice-blended Frappuccino. Internal
documents from 2007 say the program, which also will add smoothies and
bottled beverages, will add $1 billion to McDonald's annual sales
of $21.6 billion. The confrontation between Starbucks Corp. and
McDonald's Corp. once seemed improbable. Hailing from very
different corners of the restaurant world, the two chains have gradually
encroached on each other's turf. McDonald's upgraded its drip
coffee and its interiors, while Starbucks added drive-through windows
and hot breakfast sandwiches. The growing overlap between the chains
shows how convenience has become the dominant force shaping the
food-service industry. Consumers who are unwilling to cross the street
to get coffee or make a left turn to grab lunch have pushed all food
purveyors to adapt the strategies of fast-food chains.
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