William Grant & Sons has recruited a new senior vice president
of marketing for its U.S. subsidiary. The independent family distiller
said that Jonathan Yusen will oversee marketing for the company's
spirits and wine brands, such as Glenfiddich, The Balvenie,
Hendrick's Gin and Milagro Tequila. Yusen previously worked as both
a project director and brand director for Allied Domecq. Following
Pernod Ricard's acquisition of the company, Yusen was appointed
global vice president of marketing for Malibu, Kahlua and Tia Maria and
also consulted for Remy Cointreau USA's marketing team.
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