Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD), a leading IC
design company, has unveiled its new single chip solution SPHE8203 for
DVD players with the HDMI DVD 1080p HD format output and DivX HD 720p
source playback.
The SPHE8203 embedded with HDMI Tx and HDMI Rx to HDTV, unique
scaling technologies, de-interlacing, HDCP, and video processing
functions, is the best cost performance HDMI DVD solution in the market
to have legacy DVD contents to output high definition 1080p/1080i/720p
HD video. A growing base of HDTV consumers can now look forward to a
superior home theater experience of 1080p HD video quality and excellent
audio quality on current affordable DVD domain.
"The demand for HDTV with HDMI digital connection is growing
fast. In addition to have HD digital broadcasting for HDTV content, the
consumers are still expecting to have existing DVD contents to be shown
on TV with high definition video quality. Sunplus8203 is to fulfill such
sweet spot perfectly with affordable low price range said Ho-Jong Ou,
the president of Sunplus Home Entertainment BU.
"The Sunplus' advanced HDMI DVD SoC solution, SPHE8203,
shows how we are delivering on our commitment to offer DVD makers and
consumers the best cost performance IC solutions with high video/audio
quality. The HDMI DVD players embedded with SPHE8203 will soon be taking
off, and enable more consumers to enjoy the unrivaled 1080p HD movie
experience with low price," said C.C. Huang, Sunplus Chairman and
CEO.
About Sunplus Group
Sunplus Group, headed by Sunplus Technology Company Limited
established in 1990, is devoted in IC design for electric consumer
applications. Sunplus offers not only IC design but also system
solutions to maximize customer's benefits by differentiating each
design. Sunplus' reusable IPs such as audio/video, microprocessor
and digital signal processor technologies are applied to numerous IC
solutions for multimedia home applications and ASICs that contributed to
our quality life. Due to the expansion of business scope, Sunplus split
its BUs into several fabless IC design companies in 2006. The LCD IC
business was spun-off into Orise Technology Co., Ltd.; the Controller
&Peripheral BU was transferred into Sunplus Innovation Technology
Inc.; the Personal Entertainment BU and Advanced BU were spun-off into
Sunplus mMobile Inc. The parent company - Sunplus Technology, keeps
working on Home Entertainment IC solutions for DVD/VCD, DVR, STB, LCD
TV, and Digital TV.
For more information, visit http://www.sunplus.com.
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