Siemens PLM Software, a division of Siemens Automation and Drives
(A&D) and a leading global provider of product lifecycle management
(PLM) software and services, Plano, Texas, has announced a set of
"major milestones" in the high-growth digital lifecycle
simulation -- or computer-aided-engineering (CAE) -- segment of the PLM
market that build on its CAE technology launches from 2007.
Chief among these milestones is the announcement of two key CAx
wins for which CAE expertise was a key differentiator in Siemens PLM
Software's selection:
-- Liao He Petroleum -- a key enterprise under China National
Petroleum that owns the third largest oilfield in China. "The rich
large assembly and assembly analysis capabilities of NX are an important
reason why it attracts us," said Gao Yuanwen, director of IT
Department. "This combined with the powerful NX Nastran solver and
the advanced pre and post processors as well as the complete integration
with NX CAD, finally enabled us to make our choice. After a short time
of use, we are already beginning to gradually achieve our expected
goal."
--Franco-German-Spanish Eurocopter Group, the world's number
one helicopter manufacturer and a division of EADS, a world leader in
aerospace, defense and related services. Eurocopter selected Femap(R)
and NXTM Nastran as a substitute for MSC.Nastran(TM) for Windows(R) as
an integrated platform for stress analysis and substantiation of
military helicopter systems. "The integrated Visual Basic interface
of Femap provides an unchallenged way to integrate our calculation tools
to aid in further post processing, substantiation and documentation of
stress analysis, particularly composite structures, leading to a faster
automated process," said Christopher Bach, spokesman, Eurocopter.
In addition, Siemens PLM Software has announced the appointment of
Ken Blakely, a 23-year veteran of MSC.Software and the digital lifecycle
simulation industry, as vice president, CAE Business Development.
Blakely, who served MSC.Software in various executive management
positions including leading its Global Sales, Marketing, Software
Development and Professional Services teams, most recently served the
company as vice president of Global Services. At Siemens PLM Software,
Blakely's focus is on working with the Marketing and Products
groups to create sales programs designed to grow Siemens PLM
Software's CAE revenue base on a global basis. He reports to John
Graham, Siemens PLM Software executive vice president of Global Sales
& Services.
"These key customer wins go a long way not only toward
highlighting our growing momentum in CAE, but also toward demonstrating
the value that our CAE solutions add in spanning the enterprise and
mid-market levels," said Graham. "This is an ideal time to add
Ken to our team. Ken's mission is essentially to facilitate our
growth goals for CAE by leveraging the resources of the entire business
behind them. We now have a recognized leader in our sales organization
fully devoted to CAE, and we are confident this increased focus will
help us fulfill the increased demand for our world-class simulation
capabilities."
New Study, Technology Releases Highlight CAE Leadership
Blakely's appointment comes on the heels of a new report
issued by management consulting company Spar Point Research LLC,
entitled "Enabling Digital Simulation and Analysis." The
report studied simulation best practices at companies in nearly every
vertical industry, including aerospace/defense, aircraft engine,
automotive powertrain, consumer electronics, medical device and
off-highway equipment. It found that companies are making CAE analysis
pervasive throughout product development from early concept design
through manufacturing engineering.
"While the companies we studied came from very different
industries, they are looking for the same key enablers in simulation
technology," said Bruce Jenkins, president of Research, Spar Point.
"These key functional enablers will allow leading companies to
deploy digital simulation pervasively throughout the product lifecycle.
Siemens PLM Software is at the forefront in addressing these
enablers."
The Spar Point report details eight capabilities leading simulation
vendors must provide to solve the analysis community's complex
needs. This year Siemens PLM Software delivered simulation technology
that addresses these key enablers in its new NX 5 (launched in April
2007) and Teamcenter(R) 2007 (launched in October 2007) releases.
"We worked with Siemens PLM Software on a simulation project
that would have been impossible with our previous simulation
tools," said Jack Webb, senior analyst, Delphi. "We completed
the analysis in record time. It took just two days compared to five
previously. We used NX 5's simulation tools for structural analysis
as well as flow and thermal analysis."
With NX 5, Siemens PLM Software launched nine new simulation
products, while its recently announced Teamcenter 2007 portfolio
incorporates the next stage in its end-to-end simulation data management
environment. The new technology enables users to manage the eight unique
analysis needs identified by Spar Point in a unified environment:
1. Scalability and consistency -- to enable people in all parts of
the organization and all phases of product development to be more
productive.
2. Intelligent model generation -- so that manufacturing companies
can leverage the millions they invest to develop and document product
designs.
3. Industrial-strength productivity -- to meet industry trends that
consistently point to continuing growth in model size and complexity.
4. Multi-physics, multi-disciplinary -- to efficiently couple
simulation applications, and allow the results of one simulation
activity to be efficiently used as input to others.
5. Open integration -- to enable companies to leverage large
numbers of very specific analysis tools and maintain their competitive
advantage.
6. Visualization and collaboration -- for the up to 20 people who
consume and interact with the information generated by each author.
7. Reusable processes and knowledge -- to address the issues of too
little time combined with a lack of trained, knowledgeable
professionals.
8. Simulation process management -- to combat the biggest single
constraint on getting greater value from digital simulation investments
-- insufficient focus on managing CAE data, processes and workflows.
"Taken together, these highlights represent major milestones
in Siemens PLM Software's commitment to strengthening our
leadership in CAE and build on our already strong momentum in this
space," said Tony Affuso, chairman and CEO of Siemens PLM Software.
"With 40 years of CAE experience already under our belt, Siemens
PLM Software has long pioneered excellence in this segment, and we are
excited for the opportunities to serve our customers that our expanded
focus on it presents."
To download the Spar Point report and additional simulation white
papers or to learn more about NX 5 or Teamcenter 2007, visit
www.siemens.com/plm.
About Siemens PLM Software
Siemens PLM Software, a division of Siemens Automation and Drives
(A&D), is a leading global provider of product lifecycle management
(PLM) software and services with 4.6 million licensed seats and 51,000
customers worldwide. Headquartered in Plano, Texas, Siemens PLM
Software's open enterprise solutions enable a world where
organizations and their partners collaborate through Global Innovation
Networks to deliver world-class products and services.
For more information on Siemens PLM Software products and services,
visit http://www.siemens.com/plm.
About Siemens Automation and Drives
The Siemens Automation and Drives Group (A&D), Nuremberg,
Germany, is the leading manufacturer in this field worldwide. Products
supplied by A&D include standard products for the manufacturing and
process industries and for the electrical installation industry as well
as system solutions, for example for machine tools, and solutions for
whole industries such as the automation of entire automobile factories
or chemical plants. Supplementing this range of products and services,
A&D also offers software for linking production and management
(horizontal and vertical IT integration) and for optimizing production
processes. A&D employs 70,600 people worldwide and in fiscal year
2006 (to September 30) earned a group profit of euro 1.572 billion on
sales of euro 12.848 billion and orders of euro 14.108 billion,
according to U.S. GAAP.
Further information about A&D is available in the Internet at
www.siemens.com/automation.
For more information, call 314/264-8480 or visit
http://www.automation.siemens.com.
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