RUBY LANE LAUNCHES SITE FOR BUYERS/SELLERS OF ANTIQUES.

Ruby Lane, (www.rubylane.com), San Francisco, the premier online venue for antiques and art, vintage collectibles, and jewelry from around the world has launched Notes from The Lane, (http://blog.rubylane.com ), a content-rich blog with topics relating to antiques and art, collectibles, jewelry and everything vintage. Notes from The Lane offers educational articles on buying and selling antiques and collectibles and offers ongoing tips on how to succeed as a seller in the online marketplace. In addition, the site features specialized vendors, events and resources to find everything from appraisers to museums, historical societies to salvaged architectural structures, and everything in between.

Ruby Lane has become the premier online shopping site for antiques, collectibles, fine art and jewelry, since its launch in 1998. The site features over 1,700 vendors from around the world offering museum quality pieces by artists such as Salvador Dali to fine Limoges porcelain, rare sports memorabilia and vintage, estate and handcrafted jewelry and adds thousands of new items daily.

"Over the past 10 years we've been able to offer a one-of-a-kind experience to buy and sell high quality and rare antiques and collectibles through Ruby Lane," explains Ruby Lane founder, CEO and president, Tom Johnson. "Notes from The Lane blog is an evolutionary step for us, our vendors and our customers, providing a more interactive and personal experience with expert commentary, educational advice and active participation to discuss everything from antiquing to buying and selling unique pieces."

Notes from The Lane featured sections:

* Educational articles - offering content relating to the all-important Lanes found on Ruby Lane, as well as tips for those who want to attain online sales success, regardless of what type of product offered. Blog visitors are also invited to contribute content to share experiences, tips and tricks with fellow shoppers, sellers and collectors.

* Expert columnists - Ruby Lane shop owners will regularly contribute content on topics such as collecting and/or selling online, personal experiences in the field, tips for e-commerce success, tips for shoppers to help find what they're looking for and much more.

* The Buzz - featured news from the Ruby Lane staff and founder, Tom Johnson, reviewing the state of the online and collecting markets, trends, and other newsworthy insight.

* Shop spotlight - showcasing featured Ruby Lane shops.

* Resources - offering hundreds of links to resources relating to antiques and art, collectibles, jewelry, everything vintage, online sales, and hundreds of variations of these topics. This section includes links to appraisers, suppliers, museums, business councils, industry organizations and historical societies, clubs, and much, much more.

* Events - featuring upcoming events including exhibitions, sales, showcases and more.

* Advertising - Appraisers, restorers, shippers and all professionals in the trade are invited to advertise their specialized services on the blog for maximum exposure to a specifically targeted audience.

About Ruby Lane

Founder Tom Johnson combined his passion for collecting with enterprise technological know-how to create Ruby Lane, the world's premier online shopping destination for antiques, collectibles, fine art, and jewelry. Named after his mother, Ruby, and bringing together over 1,700 individually-owned shops offering unique items from around the world, Ruby Lane offers more than 300,000 items in inventory ranging from antique furniture to depression glass, fine china, vintage jewelry, heirloom linens, books, stamps, paintings, sculpture, hand-blown glass, ceramics, and more. Ruby Lane goes beyond a typical e-commerce website and offers a user-friendly shopping experience, similar to actually strolling within a romantic European shopping district in an exclusive neighborhood of an old-world city.

For more information, call 415/402-0230 or call visit www.rubylane.com and http://blog.rubylane.com.