Leveraging the resources gained with the purchase of SmartDisk
Corporation's external hard drive (HD) assets in July 2007,
Verbatim Americas, LLC has launched a whole new line of SmartDisk
2.5" Portable Hard Drives (HDs). With the new elegantly designed
HDs, consumers and businesses can immediately add 120, 160, 250, or
320GB of removable capacity without having to open their computer. The
palm-sized external drives will be available for both Windows and Mac
users later this month with retail prices starting at US$99.00.
The need for a fast, easy way to store, backup, share and transport
data and multimedia files is fueling explosive growth in the worldwide
removable storage industry. A growing number of consumers are using
external hard drives to gain the additional storage they need for their
photo, music and video files. Office workers are using the compact
drives to transport work to their home systems and branch offices. As a
result, IDC predicts more than 6 million external hard drives will be
shipped in 2008, up 58 percent from the 3.8 million units shipped in
2006.
"Part of Verbatim's corporate strategy is to capitalize
on this trend with an expanded line of external HD products that meet
the diverse storage needs of consumers and businesses around the
globe," said Charles Klinker, Verbatim Director of Marketing for
SmartDisk products. "SmartDisk's advanced technologies are
ideal complements to the inherent reliability, optimized performance and
competitive pricing that resellers and consumers have come to expect
from Verbatim brand products."
Verbatim has enhanced the versatility of its 2.5" SmartDisk
HDs by offering them with choice of a USB interface or a Combo
USB/FireWire interface. With the Combo USB/FireWire interface, the
device also becomes interoperable and files can be transferred between a
Mac and a PC. The bus-powered, 5400 RPM drives deliver transfer speeds
of up to 480MB per second (MB/sec.) when connected with USB 2.0 and up
to 400MB/sec. for FireWire connections without requiring an AC power
adapter.
Once the SmartDisk portable HD is connected to a computer, it can
be accessed and used like a computer hard drive. Users can drag files to
the portable HD's icon to copy them, navigate to their HD in Open
or Save dialog boxes, or delete files stored on the HD.
Verbatim 2.5" SmartDisk Portable HDs support the Time Machine
backup feature in Mac OS X Leopard. Included in the USB-only models is
CMS' award-winning BounceBack Express backup software, an
easy-to-use backup utility that incorporates scheduling, backup sets,
automatic launch options and a quick restore feature.
Pricing and Availability Verbatim 120, 160, 250 and 320GB 2.5"
SmartDisk Portable HDs will be available in January 2008 through
retailers as well as leading etailers with suggested retail pricing
beginning at US$99.00 for the 120GB USB version.
About Verbatim Verbatim's businesses in the Americas,
Europe/Middle East/Africa and Asia Pacific regions are wholly owned
subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd. MKM's
parent company, Mitsubishi Chemical Corporation (MCC), is Japan's
largest chemical company.
Verbatim develops and markets innovative, high-quality products for
storing, moving and using digital content. Known for its leadership in
the optical, magnetic and flash storage and related accessories markets,
the company provides reliable, unique technologies and products that are
highly sought after and broadly distributed worldwide. For more
information, contact Verbatim Americas, LLC, 1200 W.T. Harris Boulevard,
Charlotte, NC 28262, 800/421-4188. In Europe, Verbatim Ltd., Prestige
House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK, (+44) 1784 439
781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 31-19, Shiba 5-Chome,
Minato-ku, Tokyo 108-0014, (+81) 3-5454-3972.
For more information, visit http://www.verbatim.com or call
704/547-6500.
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