Ludwig sticks star in new "Rock Band" video game.

LUDWIG IN-GAME DRUMS and a pair of Ludwig-brand drum sticks are featured in "Rock Band," the hotly anticipated video game from Harmonix Music Systems and MTV. With 58 tracks from five decades, the game allows drummers, along with guitar and vocal tracks, to play along with the greats of punk, metal, classic rock, and everything in between. A variety of Rock Band in-game drum outfits are modeled after legendary Ludwig models including Vistalite, Stainless, and Glitter sets, some of the most enduring and iconic models in the world. A pair of Ludwig-branded sticks will also be included with each game.

"This is more than a branding opportunity," said Jim Catalano, director of marketing for Ludwig. "Drum players will be learning actual drum patterns when they play the game. Once they experience Rock Band drumming, their next natural step is to check out the latest in Ludwig drums and accessories."

Rock Band will allow players to play solo or recruit bandmates and jam side-by-side or virtually online, playing music from the greatest rock artists of all time.

The title was released on PLAYSTATION3 computer entertainment system and Xbox 360 video game and entertainment system from Microsoft in time for the 2007 holiday shopping season.