ICON Digital and Power Group ink strategic partnership.

PROFESSIONAL AUDIO manufacturer ICON Digital Corporation has formed a partnership with Toronto-based distributor Power Group, Ltd., to offer ICON's products to dealers across the United States and Canada. This strategic relationship will allow Power Group to expand its inventory of pro audio equipment while opening potential new markets for ICON within the recording and music performance industry.

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"This is an ideal partnership of two complementary groups strategically poised to simultaneously expand and grow into new markets," said Steve Cohan, founder of ICON Digital. "The tremendous levels of professionalism and music-industry expertise that Power Group offers will be an asset to ICON's continued success within the professional audio industry."

"We are extremely excited about our new partnership with ICON," said Ron Larcombe, president of Power Group. "We see enormous potential in the opportunity to work with a company that is driven by innovative technologies." Since 1989 Power Group has offered quality music-industry products and post-sale customer support to a growing network of dealers throughout the United States and Canada. According to the terms of the partnership, Power Group will stock ICON's many product offerings in North American warehouse locations, coordinating marketing, sales strategies, and sales representatives while offering timely customer service, support, and product training to dealers and end-users alike.

ICON will be exhibiting at NAMM booth 1835.