Seat backs introduced for Smart Ass Seats: the Ford
Drum Company.
Music Trades • Feb, 2008 • NEW PRODUCTS: THE LATEST AND GREATEST IN NEW PRODUCT
INTRODUCTIONS
THE FORD DRUM Company, which recently launched its Smart Ass line
of musician seats, is now offering coordinated seat backs that will be
showcased at the winter NAMM show in Anaheim. Reminiscent of the
upholstery common to classic T-Birds and Corvettes of the 1950s, the
Smart Ass features contrasting seat bands, tops, and piping along with
three quilted stitching styles and another called the "thong."
[ILLUSTRATION OMITTED]
"Giving the finest, most supportive seat in the industry a
backup plan was in the works from the beginning," says Ford
spokesman Jay Gaylen. "However, having received so many seat back
requests, we thought it wise to listen to our customer base and push up
the introduction of this in-demand accessory. The shape of the seat back
mimics our logo and matches the seat color and stitch pattern. A great
seat now has an even a greater vibe."
The Ford Smart Ass line of seats feature advanced Swedish
pressure-relieving memory foam. This is the real, highly expensive
memory foam found in some of the finest mattresses in the world--making
the Smart Ass the only musician's throne engineered to conform
perfectly to one's unique shape, providing superior comfort and
support.
The new seat back design raises the comfort level of the Smart Ass
for those needing a little extra lumbar support. This option will be
offered on a custom order basis.
NAMM Booth 3555
(714) 744-2467
info@forddrums.com
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NOTE: All illustrations and photos have been removed from this article.