Greenpeace "renewable" guitar debuts at NAMM: Hering Instruments.

HERING INSTRUMENTS of Brazil, known worldwide for its line of Harmonicas, has teamed with Greenpeace and the Forest Stewardship Council (FSC) to offer an electric guitar that is 100% environmentally friendly. The instrument, called "Redeemer--the Greenpeace Guitar," will be first seen at the 2008 winter NAMM in Anaheim, California. All parts and manufacturing processes used in the making of this product are approved by the world's most recognized and respected environment defenders.

The project, headed by Hering CEO Alberto Bertolazzi, is part of the company's strategy to adapt to a new level of environmental awareness. In partnership with IBAMA, the Brazilian governmental agency for natural resources issues, Hering has studied and defined a new set of woods for the construction of the instruments. Sourced entirely from sustainably harvested Amazonian species, these woods have been tested and found to have all the necessary features for great tone, playability, and sustain. This Forest Stewardship Council certified wood comes from 1.8 million hectares of "managed" forest in the state of Acre, where trees may be harvested only after detailed assessments based on their age, location and the rate of extraction. The Greenpeace seal of approval displayed in the guitar bodies signifies that all materials and processes have met strict guidelines and are closely inspected by the activists.

Redeemer is being initially offered in two body shapes: a classic-style body with a single-coil (neck) and humbucker (bridge), and a modern-style two-cut-away body with two humbuckers. Custom pickups made with wood covers give the guitars a truly unique look. Custom orders are being accepted.

NAMM Booth 1364

www.greenpeaceguitar.com

www.heringguitars.com