New custom models added to guitar line: St. Blues.

ST. BLUES' WINTER NAMM exhibition will showcase the "61 South," the company's first semi-hollowbody, as well as the "White Lightning," its newest model. The White Lightning features Saint Blues' unique Bluesmaster body style, but in 25.5-inch scale; with custom mother of pearl lightning inlay; and either P90s or dual humbuckers. Rounding out the company's import line will be the introduction of a new color for the Bluescaster IV and Bluesmaster II, Alabama Red Clay.

This year St. Blues will begin including a hard-shell custom case with every guitar or bass sold. It will also provide free shipping to dealers in the continental U.S. that maintain the agreed-upon stocking level. St. Blues will now feature left-handed versions of all of its styles, in limited color choices.

St. Blues has also announced the creation of its Made in the USA line and custom shop capabilities. The company's NAMM display will include three prototypes of U.S.-made versions of its existing import models.

To accommodate its growth and the new custom shop launch, Saint Blues has relocated to a historic 12,000-square-foot building just a block down from the legendary Sun Studio, the birthplace of rock 'n' roll.

NAMM Booth 1368

www.stblues.com