Mr. Shmooze: The Art and Science of Selling Through Relationships by Richard Abraham, presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbo-charge sales results by maximizing relationship-selling strategies. Abraham's book is written in the same style as his speeches and seminars. He combines sensible street smarts and serious strategies, and presents his sales message in an enjoyable, high-energy style.
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