Frenzel rolls out 'energy surge'
oxygen-enhanced fruit sorbet.
Frenzel Tiefkuhlkost brought what it calls an "absolute world
innovation" to the recently held Anuga food exhibition in Cologne:
oxygen-enhanced Chi Energy Sorbet. It comes in a single portion cup and,
as the dynamic figure pictured on it makes clear, will provide you with
an "energy surge."
The Choren, Germany-headquartered company (Fax: +49 34325-20356)
says that this "tingly fresh-frozen fruit dessert" is
"reflexively inhaled" when swallowed. There is a
"balanced relationship between the oxygen and the naturally
occurring vitamins of the sun-ripened fruit," and "the oxygen
content of the blood is speedily raised, with a beneficial influence on
body and spirit."
Anticipating a degree of skepticism from people who thought that
oxygen was breathed, not eaten, Managing Director Volkmar Frenzel
brought his own heart specialist with him to Cologne. Dr. Jurgen Graft
measured the blood oxygen of a number of fair visitors before and after
they had partaken of some Energy Sorbet.
The blood oxygen of a staffer from Quick Frozen Foods International
went from 95 to 97%. That may not sound like much, but he insisted that
he felt "significantly more refreshed" as a result.
Frenzel himself came up with the system for getting oxygen into the
sorbet, and it is reportedly so complicated that he has little need to
fear competitors. He proposes the sorbet as a substitute for coffee by
people such as car drivers who need to stay awake and alert.
Chi comes in a 75-gram (120-ml) cup with a spoon in the lid. The
flavors initially offered are Strawberry, Pear, Passion Fruit and
Raspberry.
The sorbets were among a number of new products, nearly all of them
microwaveable, that Frenzel introduced at Anuga. Many of the
microwaveable items, including ready meals and vegetable mixes, were
also organic, and there were also some soups and snacks.
Organic products in a specially developed steam bowl for the
microwave included a Gnocci Plate with chicken; a Potato Noodle Plate
with chicken, broccoli and red pepper; a Potato Plate with broccoli, red
pepper, carrots and beans; Spaghetti with Shrimp, Beef Strips in a red
wine sauce; a Pork and Dumpling plate, and Pasta with Smoked Salmon.
[ILLUSTRATION OMITTED]
Organic products for the oven or pan were Vegetable Nuggets with
carrots, peas and corn; a Vegetable Schnitzel of carrots, onions,
celery, leek and rice, and breaded Spinach Medallions with cheese.
Non-organic microwaveable offerings include Stuffed Peppers with
rice, Tomato Soup, Old German Cauliflower Soup, a Green Cabbage Pot with
Beef, and Goulash with peas, carrots, corn, beans and potatoes.
New breaded snacks roiled out included Baked Mushrooms and a baked
mixture of carrots, cauliflower, cabbage and broccoli.
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NOTE: All illustrations and photos have been removed from this article.