Creative business: a savvy professional knows how to
blend style and acumen for profits.
by Chukwudi, Faith
[ILLUSTRATION OMITTED]
You sound like the prototypical creative person. How did you
acquire the skills to run a business?
My mom had her own [fashion design] business, and my father was a
master carpenter. So at a young age, I learned that what you put in is
what you gel out of it. At 10 years old, I knew how to sew and cut
patterns. Being in the corporate world at Nike, I learned that it's
not the product that's challenging; people management is the
biggest hurdle. Working in the United State and Hong Kong, I found that
different cultures work differently. So I had to change gears. It was a
learning curve. You make mistakes and you learn from your mistakes.
What do you believe has made you successful?
I'm extremely competitive, and my parents always pushed me.
[They said] you've got to be competitive. You're one of the
few blacks in the school--you always need to stay two steps ahead. That
was important to my family. I've always taken that to heart, and I
try to do it with my kids as well. In our community, if you're the
lone soldier in a community of whites, you automatically, in their eyes,
set the standard for everybody.
You have new brands coming out, including women's PRPS Jeans.
How are you managing all your endeavors?
By hiring the right people. I'm the brain, but I have to have
hands.
What do you look for when you're hiring?
[I identify] someone who can communicate and has the experience
level that I'm looking for. [Also, I want] someone who wants a
long-term relationship with the company and who wants to actually learn
and gain experience.
When you're trying to land new clients and presenting your
ideas, what skills do you rely on?
Communication is huge, being able to listen. Communication is not
just what you have to say; it is listening to what the other person has
to say and being open-minded, not having just your idea put across, but
actually listening to them and supplying what you think they're
asking for. Being able to listen is such an underrated thing. I'm
just a vessel of communication that provides an element of clothing with
a name attached to it. When people put on a brand, they want to feel
better than they already do. They want to feel good, and you have to
provide that.
What advice would you give to aspiring entrepreneurs?
It's always good to keep some sort of professional distance
with employees, because when something happens, and things always
happen, you don't want to feel guilty about letting someone go if
they're slacking off. It's business. At the end of the day,
you want to make money.
Name Donwan Harrell
Title President and Creative Director, Kemistre 8 L.L.C, home to
the urban apparel brands Akademiks, Akademiks Ladies, A.S.A.P (Akademiks
Small Arms Patrol), PRPS, and Stash House
Location New York
Age 37
Power Play Combined creativity and business acumen to establish
powerhouse brands
COPYRIGHT 2008 Earl G. Graves Publishing Co.,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
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NOTE: All illustrations and photos have been removed from this article.